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Subject: Re: FLASH: What drives the process- great design or great code?
From: Brett Rampata
Date: Sun, 19 Mar 2000 19:27:58 GMT

dorian

very nice post. it's nice to see objective thought.


brett rampata | brampataatrandinteractive [dot] com | 4107523655

> In an evolving field, like web design, the boundaries between areas of
> expertise can get pretty blurry. Anyone who lived through the desktop
> publishing industry's drastic changes over the last 15 years or so can see
> the similarities. The job descriptions of designers and printing technical
> experts began to merge in the middle just as is occurring in web design.
> Between these two areas there was and is a certain tension very much like
> what web designers and coders feel now. This constant jockeying for the
> position (who is the most important partner in the relationship) is the same
> stress that can be seen in web design. The stress is unavoidable and not
> necessarily a bad thing as long as there are no clear winners or losers.
>
> In point of fact coders and designers need each other very much indeed.
> When coders have the upper hand, you get gee whiz design where the novelty
> of the trick takes precedence over clarity and ease of use for the end
> user, and the visuals can be somewhat unsophisticated at best and sophomoric
> and unreadable at worst . When designers have free reign, you can get
> artistically beautiful objects that can be just as unreadable and as
> unusable. Witness certain magazines of recent years where you need to have
> 20/10 vision to read them and the patience of a saint or a devotee to find
> out where the article continues.
>
> What causes the most problems between the two camps is a certain
> defensiveness. Each knows (if they are honest with themselves) that they
> cannot really do the other's job. Both are key to the process. The old
> clich�, "I don't know a thing about art, but I know what I like." can be
> just as true when applied to code. "I don't know a thing about code, but I
> know what I like." and both are valid.
>
> In order to really clarify the issues, it is important to define good
> design and good code. The following are my suggestions for the definitions.
> Additions or different opinions are welcome.
> Good design is:
> 1) ease of use
> 2) visual appeal that enhances and elucidates use
> 3) getting the users attention. (the balance between 2 and 3 are a
> challenge)
> Good code is:
> 1) ease of use
> 2) transparent ( I.e.. the user should not be aware of the hard work it took
> to achieve the final result)
> 3) getting the users attention (same balance problem)
> Coders and designers share the same goals. It is only the means that is
> different. At the risk of sounding more pollyannaish than I would like,
> together they can achieve their goals.
>
> Dorian
>
>
> ----- Original Message -----
> From: Tom Green <tgreen17athome [dot] com>
> To: Flash <flasheratchinwag [dot] com>
> Sent: Saturday, March 18, 2000 9:20 PM
> Subject: FLASH: What drives the process- great design or great code?
>
>
>
>
>>
>> My question: , " Is there a point where collaboration between the coders
>> and the designers will find equilibrium or are we heading for a business
>> where the code drives the design?"
>>
>
>
>
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flasher is generously supported by...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
flashforward2000 and The Flash Film Festival
"The World�s Premier Flash Solutions Conference and Expo"
March 27-29, Nob Hill Masonic Center, San Francisco, California

-Register before Feb 25 and save $200!!-- www.flashforward2000.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/flasher or email helpatchinwag [dot] com


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