RE: FLASH: flash for banners or not?

[David Morse]

not catching the original post, I'll jump in anyway...


speaking from experience, Flash banners (while VERY cool) can be a pain in

the butt to implement on a huge media buy because many sites (and we're

talking big names here) don't even have their Flash specs set yet and

there's no web-wide agreement on what those specs should be -- it's still

"figure it out as we go" for the sites and there's a lot of excruciating

back and forth on things like where to place tracking URLs (in the html or

the flash), various sniffers, etc., etc.


once those hurdles are crossed, it is cool as hell to see your flash banners

all over


...and one day there will be industry standards (I hope)



-----Original Message-----

From: Michael Dunn [

mdunnthemericaagency [dot] com (mailto:mdunnthemericaagency [dot] com)

]

Sent: Thursday, March 30, 2000 3:07 PM

To:

flasherchinwag [dot] com

Subject: Re: FLASH: flash for banners or not?



it's an issue of the audience not having the browser or the host page's 

webmaster not understanding how to implement it or the server not being set

for

it.


I agree, it would be great to do all banners in flash, but for now the best

for

a WIDE audience is probably gifs. But this is changing quickly.


--

Michael Dunn

The Merica Agency


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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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  "The World�s Premier Flash Solutions Conference and Expo"

 March 27-29, Nob Hill Masonic Center, San Francisco, California


-Register before Feb 25 and save $200!!-- www.flashforward2000.com

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To unsubscribe or change your list settings go to

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