Re: FLASH: flash for banners or not?

[Sarah Lamont]

Just wanted to thank everyone for their input. :]

For now, I think I have to change the banner to an animated gif....I

can't worry about starting a flash revolution just yet..;) deadlines and

all, ya know. I'll just cross my fingers and wait til 2002.

thanks again!

�arah


John Dowdell wrote:

> 

> At 1:42 PM 3/30/0, Sarah Lamont wrote:

> > Are advertising web banners being made with flash primarily or

> > not? I was under the impression that they were, but my boss

> > told me that they should be animated gifs. Is this true?

> 

> The majority of banners are GIFs, true, but rich-media ads tend to get

> better results, and have the better growth rate.

> 

> Last week's ICONOCAST quoted Jupiter Communications as saying that 60% of

> all online advertising will be rich-media by 20002. Among rich-media ads

> today, Jupiter quotes Flash as the leading technique, with 54% of

> rich-media ads using it. Enliven and RealAudio follow at 27% apiece.

> 

> You can read their summary in the March 23 issue:

> http://www.iconocast.com/

> 

> jd

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