uk-netmarketing Archive (2011-2015)

hi, Caroline, how is life?

As I think people have said, there is sadly no "Don't Make Me Think" for
digital marketing. But here are 6 books that I think might be interesting:

   1. From Idea to Web Startup in 21 Days.
   2. Founders at Work.
   3. Delivering Happiness.
   4. The Art of SEO. (I think this is the only decent SEO book I've read,
   among about a dozen)
   5. Web Analytics an Hour a Day.
   6. Call to Action. (I half-enjoyed 'waiting for your cat to bark' &
   'always be testing', but they were pretty much diluted rehashes of this one
   - sorry if either of the Eisenbergs are reading this list!).

Hope that helps!

dan



On Fri, Nov 11, 2011 at 7:17 PM, Caroline Bottomley <
carolinembottomley at gmail.com> wrote:

> Dear Learned List,
>
> Can anyone recommend a fantastic, easy to read, up to date handbook for
> online marketing? I hoping someone will recommend the equivalent of 'Don't
> Make Me Think' (which I found via this list) but for online marketing.
>
> I did an MBA specialising in marketing and a marketing diploma back in the
> early 90s. It was great for basic principles, but I don't think online was
> even a word then. One essay I wrote was on the possible effect of email on
> working practises...
>
> If anyone could recommend an easy-read, refresher kind of a book, that
> would be very welcome,
>
> many thanks,
>
> Caroline
>
>
>
>
> Caroline Bottomley
> RadarMusicVideos  @radarmusicvideo
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>
>
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