uk-netmarketing Archive (2011-2015)

Thanks Charlie, that's really useful.

The client is supplying the email list but I'll have a word as I don't know where they're getting it from and your point about bought-lists is a matter for concern as it sounds dangerously close to spamming.

As for social sites were approaching this from a point of presence and advertising angle rather than grassroots engagement.  We're looking at Renren & Weibo for now, just to test the waters.

Once again, thanks massively for insight.

Al

		Alec East Director
		 
		email: alec.east at thboom.com
		mob: +44 (0)7976 751 371
		web: http://www.thboom.com

 http://twitter.com/aleceast

The information contained in this e-mail is confidential and may be privileged. It is intended for the addressee only. If you are not the intended recipient, please delete this e-mail and advise the sender accordingly. The contents of this e-mail must not be disclosed or copied without the sender's consent.  Seeing as you've read this far, we'd like to compliment you on your attention to detail.
> Message: 1
> Date: Wed, 16 Nov 2011 09:23:22 -0000
> From: "Dong, Charley" <Charley.Dong at ncp.co.uk>
> Subject: Re: [uk-netmarketing] Email in China
> To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
> Message-ID:
> 	<78A564B124A30B46840394269EF8098802D1B53A at natthn09.ncp.co.uk>
> Content-Type: text/plain; charset="us-ascii"
> 
> Hi Alec,
> 
> 
> 
> There is no such customer data protection act in place in Chinese Market
> and some local online ads agencies are selling email data to clients at
> a cheaper rate. 
> 
> 
> 
> However, the email database you get from the agencies will always have a
> large number of non-active emails. The conversion rate you will get in
> China are always lower than your current rate in the UK.
> 
> 
> 
> In terms of email clients, the 3 sites you mentioned are quite large,
> you will also need to look into QQ.com, sohu.com at same time.
> 
> 
> 
> Have you also looked into Social media marketing in China? Please note,
> there is no Twitter or Facebook access from China. You will need to
> start a SINA weibo account (local twitter) instead.
> 
> 
> 
> Cheers 
> 
> 
> 
> Charley Dong (MA,ACIM)
> 
> Senior Digital Marketing Executive
> 
> National Car Parks Ltd 
> 5th Floor, Centre Tower, Whitgift Centre 
> Croydon 
> CR0 1LP 
> 
> Office:  0208 774 1390
> Mobile: 0782 435 1402
> Fax :    0845 050 7099 
> 
> 
> 
> ________________________________
> 
> From: uk-netmarketing-bounces at mm.chinwag.com
> [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Alec East
> Sent: 15 November 2011 14:36
> To: uk-netmarketing at mm.chinwag.com
> Subject: [uk-netmarketing] Email in China
> 
> 
> 
> Hi Folks
> 
> 
> 
> Can anyone help me with some insight into email marketing in China?
> 
> 
> 
> We're looking after the online aspects of a product launch in China, one
> aspect of which is the email marketing.
> 
> 
> 
> Are there any major pitfalls i should be aware of?
> 
> 
> 
> e.g. 
> 
> What restrictions does the government put on email marketing?
> 
> 
> 
> what are top (desktop) email clients I need to support?
> 
> 
> 
> are 163.com / 126.com / sina.cn etc fiddly to support?
> 
> 
> 
> What else should I be aware of?
> 
> 
> 
> I'll probably use Campaign Monitor to send emails but we might opt for a
> local firm instead, as long as they are aware of whatever the equivalent
> to Outlook 2007 / Gmail rendering issues are in China.
> 
> 
> 
> It's been a real education so far - post code data is about as precise
> as throwing a dart at a map, in the dark, while wearing boxing gloves.
> I'm hoping the email will be plain-sailing by comparison.
> 
> 
> 
> Any tips or experiences greatly appreciated.
> 
> 
> 
> Al
> 
> 
> 
> 
> 
> 
> Alec East Director
> 
> 
> 
> email: alec.east at thboom.com
> 
> mob: +44 (0)7976 751 371
> 
> web: http:// <http://www/> www.thboom.com
> 
> 
> 
> http://twitter.com/aleceast <http://twitter.com/aleceast> 
> 
> 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20111116/432ee1e2/attachment.htm