uk-netmarketing Archive (2011-2015)

Hi All,
 
In response to John B and http://bluedotworld.com I wanted to give you a little more information that might interest you.  I know the guys over at Gamaroff Digital (www.gamaroff.co.uk) who actually built bluedotworld and this discussion I guess fuels the Gamification vs Gaming discussion.  I actually think this is a great example of how Gamification has real world uses! 
 
For those who would like to know how it works.  Basically, Blue Dot aims to make charitable actions more appealing to a younger generation and rewards them for it.  As far as I can see it is a totally new concept, by which a user is rewarded for sharing content from certain charities and this is done by them performing a "scan" of their facebook profile to pick up on keywords.  These actions and donations are then stored and the user is rewarded "dots" which can be redeemed against offers.  This shows that Gamification can actually reach beyond the typical "badging" and "ribbon" ideas, where badges etc have little long term reward, whereas you collect more dots and redeem them.
 
I think this is a great example of how brands can reward users for simple social interactions and reward them with deals and offers in the real world.
 
Hope this helps to give more information and insight into Gamification and how it can be used in the real world to offer real value to consumers.
 
If you would like me to put you in touch with the guys at Gamaroff please contact me off list.
 
Thanks,
 
Komal
 
 
Komal Helyer 
Head of Strategic Consultancy 
komalh at profusion.com <mailto:komalh at profusion.com>  
 
http://www.profusion.com <http://www.profusion.com/> 
 
Follow us on Twitter - http://www.twitter.com/digprofusion

________________________________

From: uk-netmarketing at lists.chinwag.com on behalf of John Duffy
Sent: Fri 11/11/2011 7:15 PM
To: Komal Helyer
Subject: RE: [uk-netmarketing] The Gurus of Gamification...



In a shameless attempt to sneak a plug in to a busy thread, would any of you
like tickets for the England-Sweden game in a couple of weeks? You can win
some in a 'Be the commentator' competition we've just launched on the FA's
Facebook Page.

Use your webcam, record your commentary and you're done!
http://www.facebook.com/EnglandTeam (it's the 'Be the commentator' link).

Seriously though, it's a nifty technology, it just takes a feed from any
webcam in to any web page/application. Drop me a line if you've got a use
for it!

jd

PS - also any bloggers out there? If you'd like to cover this reasonably
novel take on UGC I know the FA will be happy to have a chat.

-----Original Message-----
From: uk-netmarketing at lists.chinwag.com
[mailto:uk-netmarketing at lists.chinwag.com] On Behalf Of Chris Kempt
Sent: 02 November 2011 5:04 PM
To: John Duffy
Subject: RE: [uk-netmarketing] The Gurus of Gamification...

:O) Awesome JD.

C

Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

5 Nominations for Red Bull Kart Fighter in the 2011 BIMAs! Read more:
http://bit.ly/bima11-kempt
Kempt Limited registered in the UK, Company number 4725387 Registered office
- 3 College Yard, Lower Dagnall Street, St Albans, Hertfordshire, AL3 4PA.
Office Address for all correspondence: Kempt Ltd, First Floor, 40-42 London
Road, St Albans, Herts AL1 1NG.

-----Original Message-----
From: uk-netmarketing at lists.chinwag.com
[mailto:uk-netmarketing at lists.chinwag.com] On Behalf Of John Duffy
Sent: 30 October 2011 14:44
To: Chris Kempt
Subject: RE: [uk-netmarketing] The Gurus of Gamification...

I smiled earlier as I caught a piece on the radio about the Incas. Warriors
had to prove themselves in battle by (amongst other things) capturing people
for human sacrifice. They were rewarded with visible tokens for the number
of people captured - or badges, as Foursquare would call them.

And the thing that really made me smile. There were only rewarded up to a
certain point for each type of captive, because the Incas recognised that
some enemies were 'harder' than others. So, a bonus system rewarding new
behaviours too!

Not so sure there are too many Incas around just now to act as gurus, but
there's the earliest form of gamification I've come across ...

jd



-----Original Message-----
From: uk-netmarketing at lists.chinwag.com
[mailto:uk-netmarketing at lists.chinwag.com] On Behalf Of John Braithwaite
Sent: 27 October 2011 12:40 PM
To: John Duffy
Subject: Re: [uk-netmarketing] The Gurus of Gamification...

I think there has to be a blending of the two:

1. It is true that those at the gaming end can be blinded to 'how to make it
pay' challenge, however 2. Those from the loyalty backgrounds need to
understand the different between 'fun' and pavlov's dog

Although, some would argue (reasonably) that actually players of games like
Farmville aren't, in fact, having fun but just going through the motions of
trying to reach the unattainable. I would say - loyalty needs reinventing
and to be more fun.

By the way, got this on my radar yesterday, http://bluedotworld.com/ - needs
to be communicated more clearly, but interesting blending of loyalty /
giving / social / gamification.

Cheers

John


On 27 Oct 2011, at 12:26, eliza flynn wrote:

> Hey Glen,
> I totally agree with you there. I think 'gaming' and 'gamification'
> are
two completely different things. Gamification is already heavily used by
brands for enticing users to keep going back to their product or service,
fill in a survey and in general, to engage with their brand. People are just
referring to it now because it's been given a 'name'. It's incredibly
interesting however, and incredibly useful for encouraging users to
essentially do what you want them to online, especially when teamed up with
great user experience flows.
> Someone who I've found influential is Tom Chatfield - he looks at the
mechanics of gaming and the psychology that comes with it.
> Ciao for now, Elizawww.flydigital.co.uk
>
>
>> From: glen at glencollins.com
>> To: eliza_flynn at hotmail.com
>> Subject: RE: [uk-netmarketing] The Gurus of Gamification...
>> Date: Thu, 27 Oct 2011 11:15:20 +0100
>>
>>
>> My first filter when talking to people about gamification is this; If
they
>> talk about "We create flash games" then I tend to switch off as it
>> feels like they're just trying to jump on the gamification bandwagon
>>
>> For me, and I may be in the minority, gamification 'gurus' are more
likely
>> to come from a loyalty scheme background than a making pretty games
>> background as its this thinking that is key to gamification, not the
ability
>> to build a lovely platform game and then reskin it 27 times for
>> numerous different clients.
>>
>> Don't get me wrong, games have their place, but if I'm going to give
>> my
cash
>> to a gamification guru, they'd better have a solid platform of
understanding
>> in loyalty, human psychology and consumer dynamics first and
>> foremost.  I wouldn't employ a predominantly games-based business as
>> my gamification expert. I'd employ them to build some of the
>> gamification assets, if it
were
>> relevant to the strategy, but not as the umbrella guru.
>>
>> The reality for me is this: Most people calling themselves
>> gamification gurus simply are not.  The people you really want to
>> plug into are people that have been running 'proper' gamification for
>> years and didn't even realise it - eg a 20 year veteran of the
>> loyalty industry.  Stick them
with
>> a digital expert and hey-presto, you've got your gamification guru
>> (or someone that's gone to the 'dark side' from something like a
>> loyalty background and now into a digital arena)
>>
>> Just my two penneth worth....
>>
>>
>> -----Original Message-----
>> From: uk-netmarketing at lists.chinwag.com
>> [mailto:uk-netmarketing at lists.chinwag.com] On Behalf Of Craig
>> Sullivan
>> Sent: 26 October 2011 18:09
>> To: Glen Collins
>> Subject: RE:[uk-netmarketing] The Gurus of Gamification...
>>
>> Hi,
>>
>> I met Gabe Zichermann at Econsultancy Jump this year - nice guy,
>> great speech and ace quote "Gamification isn't about putting sh**ty
>> badges on
your
>> sh**ty website"
>>
>> His book is here - I haven't read it but based on his talk, it sounds
good:
>>
>>
http://www.amazon.co.uk/Gamification-Design-Implementing-Mechanics-Mobile/dp
>> /1449397670/ref=sr_1_1?ie=UTF8&qid=1319629564&sr=8-1
>>
>>
>> C.
>>
>> -----Original Message-----
>> From: uk-netmarketing at lists.chinwag.com
>> [mailto:uk-netmarketing at lists.chinwag.com] On Behalf Of Chris Kempt
>> Sent: 26 October 2011 13:00
>> To: Craig Sullivan
>> Subject: [uk-netmarketing] The Gurus of Gamification...
>>
>> Hi All,
>>
>> As I'm sure you're all aware, there's been a lot of discussion in the
>> industry lately around gamification, specifically there seems to be a
>> bit
of
>> a land-grab around who the guru's of the scene are.
>>
>> Now... I think it's a complicated question, there are some people who
have
>> been talking about it in theory for a while now (Jesse Schell being
>> the person I would pick out as being particularly inspirational) and
>> then
there
>> are a bunch more people - such as myself and my contemporaries - who
>> have been using successfully using game-principles for brands
>> directly for
years
>> - albeit to build games, which is apparently "cheating" somehow ;o)
>>
>> Anyway... It strikes me that there's a lot of hype and snake-oil
>> around
at
>> the moment so I wondered if anyone on this list had any thoughts
>> about
who
>> is REALLY worth listening to on the subject?
>>
>> Incidentally... the first person I remember talking to about
>> gamification
in
>> the sense that most people seem to interpret it today is our own Mr
>> John Braithwaite in around 2004/5 I would guess... I reckon he should
>> be held
up
>> as one of the soothsayers!
>>
>> Cheers
>>
>> C
>>
>>
>> Chris Kempt - Kempt Ltd
>> T  08456 800899 M 07701 048632
>> E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
>>
>> 5 Nominations for Red Bull Kart Fighter in the 2011 BIMAs! Read more:
>> http://bit.ly/bima11-kempt
>> Kempt Limited registered in the UK, Company number 4725387 Registered
office
>> - 3 College Yard, Lower Dagnall Street, St Albans, Hertfordshire, AL3
4PA.
>> Office Address for all correspondence: Kempt Ltd, First Floor, 40-42
London
>> Road, St Albans, Herts AL1 1NG.



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