uk-netmarketing Archive (2011-2015)

Have a look at IOVOX. 

Regards,

Darren Wallace
+44 7710 780 775
wallace.darren at gmail.com
Sent via carrier pigeon

On 2 Apr 2012, at 12:29, John Braithwaite <john at ergodigital.com> wrote:

> Hi all
> 
> We built our own. It was relatively straightforward, in fact we lined up several phone number operators who **could** do it for us. Basically you buy numbers and then there is a standard XML feed that they all use which, if you point it to your site - guess what? It relays all the necessary call information - calling and called number, date, time, duration etc.... then you just get an import process in place and finally, as an insurance policy have a regular export of the lot to ensure that you double-check.
> 
> It worked out a whole load cheaper than using a 'service' (quotes from £10 a number a month) which we'd then have to plug into the rest of our lead tracking.
> 
> Cheers
> 
> John
> 
> 
> 
> On 30 Mar 2012, at 17:33, marc duke wrote:
> 
>> What do you mean by call tracking? Presume you have looked at Wow Analytics and Lead Forensics?
>> 
>> I have contacts with both if needed/appropriate.
>> 
>> Marc
>> 
>> Marc Duke
>> Marketing Consultant
>> T: +44 (0) 7764 950 953
>> E: marcduke at btconnect.com
>> B: http://marcduke.wordpress.com <http://marcduke.wordpress.com/> 
>> T: http://twitter.com/ <http://twitter.com/marcduke> marcduke
>> Skype: marc.duke230573
>> 
>> 
>> ________________________________
>> 
>> From: uk-netmarketing-bounces at mm.chinwag.com on behalf of Rafael Cueto
>> Sent: Thu 29/03/2012 12:44
>> To: uk-netmarketing at mm.chinwag.com
>> Subject: Re: [uk-netmarketing] uk-netmarketing Digest, Vol 5, Issue 20
>> 
>> 
>> Hi 
>> 
>> Can any one help? we are looking for a company offering website call tracking service in Germany.
>> 
>> Thank you in advance
>> 
>> Rafael
>> 
>> 
>> On Thu, Mar 29, 2012 at 12:00 PM, <uk-netmarketing-request at mm.chinwag.com> wrote:
>> 
>> 
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>> 	Today's Topics:
>> 	
>> 	  1. Re: Okay... so is this Gamification???! (John Braithwaite)
>> 	  2. Re: PPC / AdWords assistance (John Braithwaite)
>> 	
>> 	
>> 	----------------------------------------------------------------------
>> 	
>> 	Message: 1
>> 	Date: Wed, 28 Mar 2012 10:28:10 +0100
>> 	From: John Braithwaite <john at ergodigital.com>
>> 	Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>> 	To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
>> 	Message-ID: <8B0834A9-74C5-4390-97C6-D49736AD5AB6 at ergodigital.com>
>> 	Content-Type: text/plain; charset="windows-1252"
>> 	
>> 	Hi Chris
>> 	
>> 	I tend to agree... I have seen gamification (should it have an 'e' or not ?? ;-) that's dreadfully dull ... and the whole point is the opposite. Or games being called gamification... or even gamification of things which need no dressing up, or gamification which complicates rather than improves.
>> 	
>> 	I think the work you have sketched out seems interesting and I would be interested in the final 'result' of the entire process (/game) which is - did Red Bull, in the end, get a better quality of intern as a result of all this effort. Although, as an aside, I am sure that part of this is Red Bull being Red Bull (i.e. even those who don't succeed will have interacted with Red Bull and hopefully will have had an enjoyable experience).
>> 	
>> 	I think the more powerful opportunity (if I ever had the time and chance to get my head around it) is gamification which can be applied across common business or personal experiences. I know there are companies trying to achieve this and I look forward to using a successful method as, so far, I must admit I haven't seen one.
>> 	
>> 	Many thanks
>> 	
>> 	
>> 	John
>> 	
>> 	
>> 	On 23 Mar 2012, at 12:47, Chris Kempt wrote:
>> 	
>> 	> Thanks for the below John, that does make a lot more sense to me.
>> 	>
>> 	> Basically my problem comes down to a simple thing which is that when I see examples of Gamification, all-too often they appear to be one of two things:
>> 	>
>> 	> 1)      Shoe-horned in and pointless.
>> 	> 2)      Merely digital expressions of existing paradigms.
>> 	>
>> 	> Neither to me are particularly inspiring.
>> 	>
>> 	> Now, I really like your typing example below. This is exactly the kind of thing that I think Kempt is trying to achieve (generally and specifically here). Whether we?re achieving it is obviously a different question but what I can tell you is that this project has a good logical foundation. The challenges in the test essentially fall into a few groups:
>> 	>
>> 	> 1)      Conventional and solid aptitude tests
>> 	> 2)      Information tests to check both the user?s current knowledge of the organisation and ability to find out information.
>> 	> 3)      Some fairly cunning tests of our own invention - Tests that look like simple games but are actually making, quite separate point.
>> 	>
>> 	> Now, from my point of view the last one is where it gets interesting. Superficially these tests appear to be classic ?games? however underneath they?re doing a bit more than that, whilst it appears that you?re simply being rewarded for how fast/well you do things you?re actually being scored on other factors as well.
>> 	>
>> 	> Irritatingly I can?t really it away in public, at least not until the campaign is finished but if you look closely you might be able to work out what it?s doing. Anyway? suffice to say that this is definitely not just a game.
>> 	>
>> 	> Cheers
>> 	>
>> 	> C
>> 	> Chris Kempt - Kempt Ltd
>> 	> T  08456 800899 M 07701 048632
>> 	> E chris at kempt.co.uk
>> 	>
>> 	> Good Grief, we finally won! http://j.mp/WeWonYay
>> 	> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
>> 	> Kempt Limited registered in the UK, Company number 4725387
>> 	>
>> 	> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf OfJohn Braithwaite
>> 	> Sent: 22 March 2012 17:29
>> 	> To: uk-netmarketing
>> 	> Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>> 	>
>> 	> Sorry Chris - didn't mean to hurt!!
>> 	>
>> 	> Yes, I would say that things like getting a gold trophy for being top salesperson, or offering a holiday to someone if they achieve certain targets is much more gameification than your suggestion... and therefore, I would also say that it existed before it was what we call it today (like many things!). Dinosaurs existed before the word 'dinosaur' was ever spoken.
>> 	>
>> 	> What I believe it is, is taking the mundane of life and using gaming concepts and principles to make it more exciting and, ideally, with the end product of yielding a better performance as a result.
>> 	>
>> 	> Give you a quick example. My 8 yr old son is learning to type. We have a typing course he's doing. You can be sure that if it were merely just type, type, type... by now he'd have got bored... but, oh no, he sinks ships, finds treasure, tackles aliens and conquers a castle. He's still typing but the gaming mechanic has convinced him that it's great fun by putting on a veneer of success and competition with pretty colours. His WPM is now about 15 and he can, pretty much, touch type. That is a good example of successful gameification.
>> 	>
>> 	> So, are those flash typing games 'gameification'? They are in my book... just as long as they're teaching som
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