uk-netmarketing Archive (2011-2015)

Hiya John,

Yeah, kinda. I think SEO and email tend to get left behind a little in a
world obsessed with apps and RTB (real-time bidding). I guess it's just a
factor of the digital marketing world growing up and each specialism gets
big enough to support its own ecosystem.

Joining them up on the other-hand, now that is a tricky business. There's
certainly plenty of froth about apps, but there's definitely a shift
happening if you consider web apps as part of the mix. Stress on the mix.

Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, CEO - e: sam at chinwag.com
t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
Chinwag - http://chinwag.com
Twitter - http://twitter.com/toodlepip
---------------------------------------------------------------
- Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
- Chinwag Jobs - http://jobs.chinwag.com
- Digital Missions - http://digital-mission.org
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------



On 28 March 2012 15:09, John Braithwaite <john at ergodigital.com> wrote:

> Sam - you mean PPC ... SEO I can also waffle on about.
>
> Let me tell you this (from my perspective):
> - With all the hype on Apps and Social you'd have the impression of
> 'that's where it's at' but there is NO CHANNEL online which can be as
> lucrative as search, and of the two options (SEO and PPC), PPC is the
> easiest mean to scale a healthy business model
> - Apps are a huge ocean of failure with a thin film of success floating at
> the top
> - SEO is for a bit of a rude awakening for those who have tried everything
> BUT actually generate strong content and a good brand
>
> As for email is going to start struggling as filters get better (or worse,
> depending on how you look at it) at weeding out the chaff, and increasingly
> people turn to social and closed / private / one to one/few communications
> methods.
>
> Of course, all of this is merely IMHO.
>
>
> On 28 Mar 2012, at 11:41, Sam Michel wrote:
>
> Thanks John, really useful advice.
>
> Long time since I looked at SEO, feels like it's all social, all the time
> these days. Email & SEO seem to be the uncool cousins that still reliably
> and consistently deliver.
>
> Toodle Pip
>
> Sam
>
> --------------------------------------------------------------
> Sam Michel, CEO - e: sam at chinwag.com
> t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
> Chinwag - http://chinwag.com
> Twitter - http://twitter.com/toodlepip
> ---------------------------------------------------------------
> - Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
> - Chinwag Jobs - http://jobs.chinwag.com
> - Digital Missions - http://digital-mission.org
> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
>
>
>
> On 27 March 2012 14:42, John Braithwaite <john at ergodigital.com> wrote:
>
>> Hi Sam
>>
>> There's nothing like a trial... but if you want to evaluate beforehand
>> then I'd look for:
>>
>> - Them asking questions, rather like SEO if they don't ask questions
>> about the destination site / business then the chances are they're going to
>> just set something up and hope it works
>> - Them to be prepared to share stats / account (rather than keep it to
>> themselves)
>> - Ideas for developing the campaigns, developing new opportunities /
>> areas for growth
>> - Knowledge of things like retargeting, how to target demographics
>> - Preferences for bidding types (and their logic behind it)
>> - Good examples of strong ad copy (with their explanations why)
>> - Good examples and testimonials of work done
>>
>> Thanks
>>
>>
>> John
>>
>>
>> On 23 Mar 2012, at 10:52, Sam Michel wrote:
>>
>> Hiya...
>>
>> Think there's already been a request for recommendations - please keep
>> direct approaches off-list (worth noting they weren't asked for)
>>
>> But, I have a follow-up question. What steps would you use to hire a
>> freelancer/agency for PPC?
>>
>> It seems harder to hire for a small budget than a large one, any top tips?
>>
>> Toodle Pip
>>
>> Sam
>> http://chinwag.com
>> http://www.toodlepip.co.uk
>>
>> Sent from my iPhone - sorry for the brevity and any typos, put it down
>> to my sausage fingers.
>>
>> On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com>
>> wrote:
>>
>> Seconded.
>>
>>
>> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com> wrote:
>>
>> hi, Alec,
>>
>>
>> I would say outsource it and, if you find you want this to become a bigger
>>
>> part within your business, get your outsourced consultant to train your
>>
>> internal team.
>>
>>
>> dan
>>
>>
>>
>>
>>
>> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com> wrote:
>>
>>
>> Hi Folks
>>
>>
>> I run a small, specialist agency and need some advice about paid search:
>>
>> specifically wether I should outsource it or go and get my own people
>>
>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>>
>> digitally-skilled candidates).
>>
>>
>> I realise that I can get my own people certified but paid search & PPC to
>>
>> become a key part of our business.
>>
>>
>> I am also concerned that, if successful adwords campaigns are more about
>>
>> understanding subtle nuances and details that only experience can bring,
>>
>> then I'd prefer to form a relationship with a proven, experienced
>> specialist
>>
>> than do a shoddy - and ultimately ineffective - job.
>>
>>
>> I think my problem pretty much comes down to these issues:
>>
>>
>> How important is experience (as opposed to pure enthusiasm) in this area?
>>
>> Is the entry level Adwords certification enough to start offering it as a
>>
>> service?
>>
>> Can an averagely intelligent individual quickly master and learn as they
>>
>> go without massively screwing-up?
>>
>>
>> Or
>>
>>
>> Is it, like enterprise web-development or nuclear energy, and best left to
>>
>> seasoned professionals?
>>
>>
>> Your thoughts will be greatly appreciated.
>>
>>
>> Al
>>
>>
>>
>> Alec East Director
>>
>>
>> email: alec.east at thboom.com
>>
>> mob: +44 (0)7976 751 371
>>
>> web: http://www.thboom.com
>>
>>
>>  http://twitter.com/aleceast
>>
>>
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>>
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>>
>>  John Braithwaite
>> Ergo Digital Ltd - Giving You Many Happy Returns!
>>
>> 01962 605 000 (new number!)
>> 07977 272752
>>
>> W: www.ergodigital.com (new website!)
>> E: john at ergodigital.com
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>>
>> Latest Blog:
>> 'Hard Lessons Learned from an Email Fail'
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>>
>> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22
>> 5EE
>>
>>
>>
>>
>>
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>>
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>>
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>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> CHINWAG JOBS: http://jobs.chinwag.com
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com (new website!)
> E: john at ergodigital.com
> T: twitter.com/johnnymb
> L: linkedin.com/in/johnmbraithwaite
>
> Latest Blog:
> 'Hard Lessons Learned from an Email Fail'
> http://ergodigital.com/email-marketing-how-to-avoid-email-fail
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22
> 5EE
>
>
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
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