uk-netmarketing Archive (2011-2015)

Hiya Mark,

Ah, bless ya fella. I can't even remember when I started using 'Toodle
Pip', but I get asked about it so much, especially by American friends,
that I had to put a page up on my personal blog explaining
it<http://www.toodlepip.co.uk/about#toodlepip>
.

We *try* to write a fresh intro and sign-off for every newsletter than we
send out, but it's certainly time-consuming. Can't remember who said it,
but the more personal, the better.

I haven't tested for a while, but there's definitely some clickthrough from
email signatures - as long as they're not too long - as a list admin, I
have a big beef with massive signatures. Although, admittedly, I sometimes
break my own rules!

The brand police often jump on this, but it was noticeable during the
Facebook Marketing conference we ran earlier this year, how many of those
same brand police were putting together much more human 'tone of voice'
guidelines for social media, so hopefully email would be included in this.


Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, CEO, Chinwag - e: sam at chinwag.com
t: +44 (0)20 7183 2925 f: +44 (0)20 7099 4011
Chinwag - http://chinwag.com
@toodlepip <http://twitter.com/toodlepip> //
@Chinwag<http://twitter.com/Chinwag>//
@DigitalMission <http://twitter.com/DigitalMission> //
@SMWLDN<http://twitter.com/SMWLDN>//
@ChinwagJobs <http://twitter.com/ChinwagJobs>
---------------------------------------------------------------
- Digital Mission to NYC, Feb 2013 -  http://chw.ag/b1Hs
- Social Media Week London - http://chinwag.com/events/smwldn
- Chinwag Jobs - http://jobs.chinwag.com
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------



On 3 December 2012 12:50, Angus Phillipson <angus at thebyte9.com> wrote:

> My fat fingers occasionally send people ‘kind retards’!
>
>
>
> Not sure that would do your personal branding much good though…
>
>
>
> You could try ‘cheerio’,  if you can sneak it past the brand & trademark
> police at General Mills?
>
>
>
> angus
>
>
>
> *From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
> uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *mark lesbirel
> *Sent:* 28 November 2012 09:13
> *To:* uk-netmarketing
> *Subject:* [uk-netmarketing] Are email signs offs a branding and
> marketing touchpoint
>
>
>
> Hello list
>
>
>
> This may be a little 'off subject' for the learned list and not a big
> subject, but I have always loved the now world famous 'Toodle Pip' sign off
> Sam uses...
>
>
>
> Harry (at Hot Cherry) uses 'over and out'.
>
>
>
> I wondered what other examples of sign offs people use, and how important
> (or not)) these are in building your personal brand.
>
>
>
> I use ''til next time' in our newsletter.
>
>
>
> Any examples?
>
>
>
>
>
>
>
>
>
> Mark
>
>
>
> PS - Love the list too Sam, old style I know. My only critique would be to
> get the emails approved/sent a bit quicker :-)
>
>
>
>
>
>
>
>
>
> On 26 Nov 2012, at 22:55, John Duffy wrote:
>
>
>
> Thanks Suzy
>
>
>
> DMAs we came across, but I was convinced there must have been something
> more precise – lesson learned!
>
>
>
> Thanks, jd
>
>
>
>
>
>
>
> John Duffy
>
> Marketing Director
>
>
>
> <image001.jpg>
>
>
>
> www.nemisys.uk.com
>
> john at nemisys.uk.com
>
> blog<http://www.nemisys.uk.com/blogs/nemisys/Default.asp?authorID=3&utm_source=CompanyEmail&utm_medium=email&utm_term=signature&utm_content=jd&utm_campaign=Gmail>
>
> linkedin <http://www.linkedin.com/in/johnrduffy>
>
> slideshare <http://www.slideshare.net/johnrduffy/presentations>
>
> @johnrduffy <http://twitter.com/#!/johnrduffy>
>
> @nemisys <http://twitter.com/#!/nemisys>
>
>
>
> Support & switchboard: 0844 706 9665
>
> Support email: support at nemisys.uk.com
>
> Direct: +44 (0)118 9122226
>
> Mobile: +44 (0)7887 731799
>
>
>
> *From:* Suzy Turnbull [mailto:sturnbull at teamgroup.biz]
> *Sent:* 26 November 2012 02:13
> *To:* john at nemisys.uk.com; uk-netmarketing
> *Subject:* Re: [uk-netmarketing] Leaving UKNM? You must be joking!
>
>
>
> Hi John,
>
>
>
> We do quite  a bit of Adwords/ PPC  including mobile in the USA and
> targeting is typically by DMA's (Designated Market Areas) which include
> cities or multiple cities.<http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722043>
>   But in some places it actually makes sense to target by state because
> they are "small" - stop thinking UK!!!!
>
>
>
> Let me know if this helps.
>
>
>
> *Suzy Turnbull (Dip Dig M)*
>
> *Managing Director*
>
> *E: Marketing Tactics*
>
>
>
> *Email:       *sturnbull at emarketing-tactics.com
>
> *Web:         *http:// <http://emarketing-tactics.com>
> emarketing-tactics.com
>
> *Tel:            *+(507) 265 3508 | +(507) 6480 3623
>
> *Skype:*       suzyturnbull
>
> *Linked In:** * http://pa.linkedin.com/in/suzyturnbull
>
>
>
>
>
> *From: *John Duffy <john at nemisys.uk.com>
> *Organization: *Nemisys
> *Reply-To: *<john at nemisys.uk.com>, uk-netmarketing <
> uk-netmarketing at mm.chinwag.com>
> *Date: *Friday, November 23, 2012 3:53 AM
> *To: *'uk-netmarketing' <uk-netmarketing at mm.chinwag.com>
> *Subject: *Re: [uk-netmarketing] Leaving UKNM? You must be joking!
>
>
>
> Hi Chris and others
>
>
>
> That USA reference has nudged me. We’re doing some work for a US-based
> start-up, and part of it involves targeting Members based on their
> demographics & geography.
>
>
>
> I need to get my head around how US-based marketeers actually do their
> segmentation and targeting – I’ve just realised a ZIP code can have 50,000
> addresses so not much use there!
>
>
>
> I’d be grateful if anyone could point me towards “US targeting and
> segmentation 101” if such a thing exists? Do they go by ZIP + CITY, full
> address etc?
>
>
>
> Thanks! jd
>
>
>
>
>
>
>
> John Duffy
>
> Marketing Director
>
>
>
> <image001.jpg>
>
>
>
> www.nemisys.uk.com
>
> john at nemisys.uk.com
>
> blog<http://www.nemisys.uk.com/blogs/nemisys/Default.asp?authorID=3&utm_source=CompanyEmail&utm_medium=email&utm_term=signature&utm_content=jd&utm_campaign=Gmail>
>
> linkedin <http://www.linkedin.com/in/johnrduffy>
>
> slideshare <http://www.slideshare.net/johnrduffy/presentations>
>
> @johnrduffy <http://twitter.com/#!/johnrduffy>
>
> @nemisys <http://twitter.com/#!/nemisys>
>
>
>
> Support & switchboard: 0844 706 9665
>
> Support email: support at nemisys.uk.com
>
> Direct: +44 (0)118 9122226
>
> Mobile: +44 (0)7887 731799
>
>
>
> *From:* uk-netmarketing-bounces at mm.chinwag.com [
> mailto:uk-netmarketing-bounces at mm.chinwag.com<uk-netmarketing-bounces at mm.chinwag.com>
> ] *On Behalf Of *Chris Pointon
> *Sent:* 22 November 2012 03:06
> *To:* uk-netmarketing
> *Subject:* Re: [uk-netmarketing] Leaving UKNM? You must be joking!
>
>
>
> +1 from the auld sod brigade. I still enjoy the list even though I do my
> netmarketing from the US these days.
>
>
>
> What was the US list, Jon? Anything UKNM-ers would be interested in?
>
>
>
> Cheers
>
> Chris
>
>
>
>
>
>
>
>
>
> On 21 November 2012 17:42, <jclarke at ic24.net> wrote:
>
> Leave this list? Not 'till hell freezes over thanks. It's where us
> oldtimers get to still share, perhaps not as much as we used to, but that's
> because we've all got to cover so much more in the ever expanding digital
> universe.
>
> Funny enough another learned list in the US was going to go dark and that
> started up a whole bunch of threads when those who lurked for years
> realised they'd lose such a great resource.
>
> I see NMA.co.uk is changing to The Digitals after being tied up by
> eConsultancy, it looks like plenty more churn in the digital industry is to
> come too from what I hear.
>
> Happy to be a Chinwagger, it's now been 12 years i'm sure, so looking
> forward to being an unruly digital teenager next year. Keep it up Sam and
> Co, you do a great job with what might be the oldest email group list in
> town.
>
> So what's the next topic... Duoscreening? Image recognition ads? Mobile?
> The creeping data collection of the big 3 - Apple, Facebook, Google? The
> lack of talent and education? Plenty more I'm sure...
>
> Cheers
>
> Jon Clarke
>
> Head of Digital
>
> www.spaceandtime.eu.com - http://www.linkedin.com/in/jondclarke
>
>
>
>
>
>
>
> On Nov 21 2012, Sam Michel wrote:
>
> Afternoon all...
>
> Apologies, this shouldn't have gone through to the list. I've unsubscribed
> Frank from the list. In case anyone else wants to hop off, there's
> instructions at the bottom of every email. Or drop me a line if you run
> into any problems.
>
>
> Toodle Pip
>
> Sam
>
> --------------------------------------------------------------
> Sam Michel, CEO, Chinwag - e: sam at chinwag.com
> t: +44 (0)20 7183 2925 f: +44 (0)20 7099 4011
> Chinwag - http://chinwag.com
> @toodlepip //
> @Chinwag//
> @DigitalMission //
> @SMWLDN//
> @ChinwagJobs
> ---------------------------------------------------------------
> - Interested in South Korea? Network with top startups -
> http://chw.ag/h1HW
> - Enterprising Fashion free Conference - Wed 14 Nov - http://chw.ag/g1K9
> - Enterprising Music free Conference - Fri 16 Nov - http://chw.ag/i1Io
> - Digital Mission to NYC, Feb 2013 - http://chw.ag/b1Hs
> - Social Media Week London - http://chinwag.com/events/smwldn
> - Chinwag Jobs - http://jobs.chinwag.com
> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
>
>
>
> On 14 November 2012 08:32, frank wrote:
>
> > please unsubscribe me! i have unsubscribed a while back and yesterday i
> > started getting these emails again!!
> >
> > Regards
> > Frank
> >
> >
> > On 13 Nov 2012, at 12:56, Miko Coffey wrote:
> >
> > Hi Rod,
> >
> > First and foremost, HTML tables are a nightmare for accessibility. And
> > what's good for accessibility is usually good for SEO as well, since
> > crawlers behave in many ways like text-based browser tools.
> >
> > A good article covering the reasons why:
> >
> http://coding.smashingmagazine.com/2009/04/08/from-table-hell-to-div-hell/
> >
> > Tables are great for tabular content, it's just that they were
> bastardised
> > and used in a way they were never meant for by designers (like me) way
> back
> > in the day before Google existed. Ah the Netscape years, how simple life
> > was back then...
> >
> > Enjoy the above article - think it does a better job of explaining than a
> > nostalgic old web geek does ;-)
> >
> > Cheers,
> > Miko
> >
> >
> > On 12 November 2012 14:02, Rod Harris wrote:
> >
> >> Hi all. Happy Mondays. Can someone tell me if it’s true that it's better
> >> for SEO not to use html tables?****
> >>
> >> In fact. Why are tables in HTML code frowned upon? I’ve not seen good
> >> support for this prejudice. They don’t seem to be problematic in mobile
> >> browsers. The usual answer is that content needs to be separated from
> >> layout. But why is using a div or a span good separation of content from
> >> layout and a table not? Good layout with only divs requires a lot of
> nested
> >> divs. So why Is a table less maintainable?. It’s unlikely that a new
> >> version of a web site will only need a new CSS file. In fact I think
> >> less people will understand what is going on someone else’s CSS rather
> than
> >> in their simple table layout. I’d be interested in good reasons for the
> use
> >> if divs + CSS instead of tables.****
> >>
> >> ** **
> >>
> >> Cheers****
> >>
> >> Rodders.****
> >>
> >> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> >>
> >> Chinwag Jobs is the leading specialist recruitment website for digital
> >> roles in the UK. Used by major companies such as BBC, Electronic
> >> Arts, Kingston University as well as the majority of recruitment
> >> agencies who place staff in the sector.
> >>
> >> Take a look through our listings or register to advertise your
> >> own vacancies today.
> >>
> >> >> CHINWAG JOBS: http://jobs.chinwag.com
> >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >> You're subscribed to uk-netmarketing to change your options or
> >> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> >>
> >> uk-netmarketing discussion list is powered by http://chinwag.com
> >>
> >
> >
> >
> > --
> > ---------------------------------------
> > Miko Coffey, BFA FRSA
> >
> > Independent Web Consultant
> > http://www.usingmyhead.com
> > email: miko at usingmyhead.com
> >
> > Freelance Photographer
> > http://www.mikocoffey.com/photography
> > email: mail at mikocoffey.com
> >
> > phone: +44 (0)20 8678 0860
> > mobile: +44 (0)794 100 5431
> > skype: miko.coffey
> > twitter: mikosoft
> >
> >
> > ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> >
> > Chinwag Jobs is the leading specialist recruitment website for digital
> > roles in the UK. Used by major companies such as BBC, Electronic
> > Arts, Kingston University as well as the majority of recruitment
> > agencies who place staff in the sector.
> >
> > Take a look through our listings or register to advertise your
> > own vacancies today.
> >
> > CHINWAG JOBS: http://jobs.chinwag.com
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > You're subscribed to uk-netmarketing to change your options or
> > unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> >
> > uk-netmarketing discussion list is powered by http://chinwag.com
> >
> >
> > ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> >
> > Chinwag Jobs is the leading specialist recruitment website for digital
> > roles in the UK. Used by major companies such as BBC, Electronic
> > Arts, Kingston University as well as the majority of recruitment
> > agencies who place staff in the sector.
> >
> > Take a look through our listings or register to advertise your
> > own vacancies today.
> >
> > >> CHINWAG JOBS: http://jobs.chinwag.com
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > You're subscribed to uk-netmarketing to change your options or
> > unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> >
> > uk-netmarketing discussion list is powered by http://chinwag.com
> >
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>
>
>
> CHINWAG JOBS: http://jobs.chinwag.com
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~ Chinwag
> Jobs is the leading specialist recruitment website for digital roles in the
> UK. Used by major companies such as BBC, Electronic Arts, Kingston
> University as well as the majority of recruitment agencies who place staff
> in the sector. Take a look through our listings or register to advertise
> your own vacancies today. >> CHINWAG JOBS:http://jobs.chinwag.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or unsubscribe:
>  https://mm.chinwag.com/options/uk-netmarketing uk-netmarketing
> discussion list is powered by http://chinwag.com
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>
> CHINWAG JOBS: http://jobs.chinwag.com
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20121205/77a9606f/attachment.html>