uk-netmarketing Archive (2011-2015)

Hello dear list/random outsourced management team

I'm spring cleaning our mailing list and would welcome advice re good practice.
We use Mailchimp and had a total list of 14k, all of whom were sent the weekly newsletter.
Mailchimp use a star system to rank addresses - I've just cleaned all the 2 star (never opened or clicked) addresses with dodgy suffixes - 163.com, tom.com, yeah.net and etc - and cleaned @1,000 useless addresses in so doing.
We're setting up double opt-in from hereon in.

- There are a couple of hundred single star addresses (previous soft bounce or subbed/unsubbed) I'm moving off newsletter and onto press and direct mail lists - they might not want the newsletter but I'll see if I can engage them in press or sales respectively. I think it's probably worth hanging onto these addresses and continuing to mail because if we can get their attention, it's worth something more than a newsletter read. What do you think?
- I've got a load of double star addresses who I'm loath to drop, even though the stats say they're not opening/clicking, I'm sure they are interested in some level in Radar (after all they did sign up). Also, aren't open rates notoriously difficult to identify? On the other hand, as these 2 stars number about 5k, it would save me money to clean them off the list, and if they're really not reading, why keep them.

Anyone been here before and have pearls of wisdom to impart please?

ps - I'm also considering changing from the weekly newsletter (a batch of featured music videos/news) to a daily newsletter (one music video) and a weekend newsletter (the week's batch of music videos/news). The list will be offered the option to opt in to one, other or both. The rationale is to make it very clear Radar is about promoting music videos. So if you opt in to the daily newsletter, you are very receptive to watching music videos = the list becomes a more clearly valuable promotion tool for record labels to access.
thoughts welcome on that strategy too.

thanks, C

Caroline Bottomley
@radarmusicvideo
RadarMusicVideos 
Commission and promote great low budget music videos








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