uk-netmarketing Archive (2011-2015)

Hiya John,

Oooo, good question. I've wrestled with this a fair bit over the last few
years. Last time I had a good look around, we plumped for the ease of
interface over back-end functionality. It's not quite the same as we don't
have clients using the system.

We've ended up using Mailchimp and then extending a fair bit (triggered
emails, user integration, scheduled emails, auto-generated templates) using
their API, which so far (touches server gently) has proved very robust.

The UI has proved simple enough that when we staffed up for Social Media
Week recently, all of our contract team were able to get the hang of it,
very quickly, and able to generate newsletters/email shots, which for me,
proved its worth. I have a hunch that if I did a cost comparison of a more
sophisticated system and increased return vs. cost of staff
training/production resource, this solution would win. For us.

We also looked at the more SMTP-focused solutions like Sendgrid, which I
think would work well for more fixed solutions.

I'm particularly keen to see how the likes of dotMailer, Constant Contact,
Lyris evolve and build in access, management and CRM of social channels
with email. Any pointers/observations v. welcome.

Toodle Pip

Sam

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Twitter - http://twitter.com/toodlepip
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- Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
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- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------



On 24 February 2012 17:50, John Braithwaite <john at ergodigital.com> wrote:

> Hi All
>
> I've seen a good number of email systems in my time and, generally
> speaking, they seem to fit into the 'light and plug and play' (i.e.
> Mailchimp) and the 'all inclusive' (i.e. DotMailer).
>
> I really just want one email system which can do both... the light ones
> often don't have API access, are a little too basic, can't do automations
> etc. (but actually, generally have better editors / UI then that bigger
> systems).... the heavy ones have loads of bells and whistles but at a large
> price...
>
> So, I'll be open with you, I get stuck. Smaller clients I essentially have
> to deal with 'wot they got' and have no chance of converting them (with
> small budgets and list sizes) to a larger system... so I end up dealing
> with a multitude of suppliers and all their little foibles (and, don't they
> have a few ;-)
>
> I suppose I perhaps want the impossible - a more fully featured and
> flexible system where I can get smaller clients on as well as servicing the
> larger ones.
>
> Anyone got any suggestions? Please, just thoughts to the list and no
> direct sales pitches.
>
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
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>
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> E: john at ergodigital.com
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> L: linkedin.com/in/johnmbraithwaite
>
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