uk-netmarketing Archive (2011-2015)

Hi again



dotMailer haven’t raised the prices for 8 years and have actually lowered
them.. plus they do have a commitment to me personally that they will
continue to support the system and maintain the services, costs and support
as is.



Re the reselling – I have several agencies who already do that and we
haven’t had any problem, they get direct support and it all seems to work
fine.



Best Regards



*Sue*



*sue at suefidler.com* <sue at suefidler.com>

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*From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *John Braithwaite
*Sent:* 25 February 2012 12:22
*To:* uk-netmarketing
*Subject:* Re: [uk-netmarketing] Flexible Email Marketing Solution



Thanks Sam, Sue, Mark



Very interesting... all thoughts I've had... Sam, I'd name and shame
privately, but not on the list, but the system I currently use, for
example, charges me about £2,000 a year before I sneeze, then a decent
amount per email, and then on top of that various costs for testing,
accounts, reporting, access and so on.



The two issues I have is:

1. It just isn't very good - for example I just sent 50,000 emails that
took A DAY (yes, 24 hours) to send - I didn't set any throttling etc.
That's just how long it took. And the UI is really mediocre and clunky. And
if I want the full API I'd need to spend even more...

2. I just can't grow my email business. Every other area of the business is
growing and offering value to clients - PPC, MVT, Build, Mobile and so on -
but the clumsy email supplier is difficult to sell - a monthly fee is fine,
but then you get everything else on top. I just can't scale my business and
would have to sell 'at cost' to pick up some clients. So why bother? So,
that's why I'm looking around.



Specifically on the responses:

- Sue, interesting, although I am always concerned with resellers that they
may end up in the unfortunate position of raising prices because DotMailer
chooses to do so. Not only that, but because I also sometimes resell - then
I'd be white labelling a white label of another service... I think at least
two tiers too many ;-)

- Mark, I am seriously considering that, main issue is resource and cost to
setup in the first place to get everything in place to serve clients:
automations, customisation, subject line testing, re-sends to non opens,
unsubscription management, form plugin / immediate access, wrappers and so
on... sure if it was just 'here's the email (from, say, Dreamweaver
templates), here's the list (uploaded), send' then that would be a
relatively simple one, but actually for what I do it's a pain.



Thanks





John





On 25 Feb 2012, at 10:19, Sam Michel wrote:



Hiya John,



Oooo, good question. I've wrestled with this a fair bit over the last few
years. Last time I had a good look around, we plumped for the ease of
interface over back-end functionality. It's not quite the same as we don't
have clients using the system.



We've ended up using Mailchimp and then extending a fair bit (triggered
emails, user integration, scheduled emails, auto-generated templates) using
their API, which so far (touches server gently) has proved very robust.



The UI has proved simple enough that when we staffed up for Social Media
Week recently, all of our contract team were able to get the hang of it,
very quickly, and able to generate newsletters/email shots, which for me,
proved its worth. I have a hunch that if I did a cost comparison of a more
sophisticated system and increased return vs. cost of staff
training/production resource, this solution would win. For us.



We also looked at the more SMTP-focused solutions like Sendgrid, which I
think would work well for more fixed solutions.



I'm particularly keen to see how the likes of dotMailer, Constant Contact,
Lyris evolve and build in access, management and CRM of social channels
with email. Any pointers/observations v. welcome.


Toodle Pip

Sam

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Twitter - http://twitter.com/toodlepip
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--------------------------------------------------------------



On 24 February 2012 17:50, John Braithwaite <john at ergodigital.com> wrote:

Hi All



I've seen a good number of email systems in my time and, generally
speaking, they seem to fit into the 'light and plug and play' (i.e.
Mailchimp) and the 'all inclusive' (i.e. DotMailer).



I really just want one email system which can do both... the light ones
often don't have API access, are a little too basic, can't do automations
etc. (but actually, generally have better editors / UI then that bigger
systems).... the heavy ones have loads of bells and whistles but at a large
price...



So, I'll be open with you, I get stuck. Smaller clients I essentially have
to deal with 'wot they got' and have no chance of converting them (with
small budgets and list sizes) to a larger system... so I end up dealing
with a multitude of suppliers and all their little foibles (and, don't they
have a few ;-)



I suppose I perhaps want the impossible - a more fully featured and
flexible system where I can get smaller clients on as well as servicing the
larger ones.



Anyone got any suggestions? Please, just thoughts to the list and no direct
sales pitches.





John Braithwaite
Ergo Digital Ltd - Giving You Many Happy Returns!

01962 605 000 (new number!)
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Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
own vacancies today.


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John Braithwaite
Ergo Digital Ltd - Giving You Many Happy Returns!

01962 605 000 (new number!)
07977 272752

W: www.ergodigital.com (new website!)
E: john at ergodigital.com
T: twitter.com/johnnymb
L: linkedin.com/in/johnmbraithwaite

Latest Blog:
'Make sure you choose the right mobile website'
http://ergodigital.com/create-the-right-mobile-website

Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22 5EE
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