uk-netmarketing Archive (2011-2015)

Hiya Ben,

Definitely agree about big data and personalisation, although the
algorithms still have a way to go.

And slightly agree on mobile devices. Although the popularity and speed of
adoption of the iPad is a game changer for that form factor. Three
observations:

- Punters love it including me. Thought it'd be mainly a toy. It's turned
into a frequently used toy and increasingly used for work.
- Had two separate conversations with fairly prominent agencies who are
considering focusing all of their new website builds to be tablet/mobile
native and back-ported to web
- Use inside the enterprise is exploding. I went round Innovate '11, the
Technology Strategy Board's event for innovators in hardware/software/tech
- most of the display and controls were iPad-based

Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, CEO - e: sam at chinwag.com
t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
Chinwag - http://chinwag.com
Twitter - http://twitter.com/toodlepip
---------------------------------------------------------------
- Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
- Chinwag Jobs - http://jobs.chinwag.com
- Digital Missions - http://digital-mission.org
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------



On 5 January 2012 15:59, Ben Thompson <ben at babyhippo.com> wrote:

> I don't think this is the year of the mobile. Its the decade of
> consumption devices of which mobile is one type of device but there is no
> way that we will be able to look back in 2020 and say that this any
> particular year was the year it kicked off.
>
> One thing this year will bring is the beginning of big data and the use of
> real time analytics to drive or personalise websites.
>
> At least I hope so having spent two years working on a plan b that will
> eventually do that.
>
> Regards,
>
>
> Ben Thompson
>
> On 5 January 2012 15:04, Sam Michel <sam at chinwag.com> wrote:
>
>> This is going to be the year of mobile.
>>
>> Seriously. Stop laughing at the back. The Mayans predicted it*.
>>
>> * probably
>>
>> Toodle Pip
>>
>> Sam
>>
>> --------------------------------------------------------------
>> Sam Michel, CEO - e: sam at chinwag.com
>> t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011
>> Chinwag - http://chinwag.com
>> Twitter - http://twitter.com/toodlepip
>> ---------------------------------------------------------------
>> - Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
>> - Chinwag Jobs - http://jobs.chinwag.com
>> - Digital Missions - http://digital-mission.org
>> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
>> - Sam @ Toodlepip: http://www.toodlepip.co.uk
>> --------------------------------------------------------------
>>
>>
>>
>> On 5 January 2012 13:02, <jclarke at ic24.net> wrote:
>>
>>>  So we are all back in the groove and noses to the grindstones and what
>>> will 2012 be to all of us or be the Year Of...?
>>>
>>> QR Codes
>>>
>>> Apps
>>>
>>> Mobile Advertising
>>>
>>> Google+
>>>
>>> Alternative Reality
>>>
>>> Decline of Facebook
>>>
>>> Tablet over PC
>>>
>>> Android over iPhone
>>>
>>> The sale of Yahoo
>>>
>>> New form of digital media
>>>
>>> Internet TV
>>>
>>> Price over Creative, or Creative over Price
>>>
>>> Gamification
>>>
>>> 3D
>>>
>>> Integrated digital media within new products
>>>
>>> Trading desks
>>>
>>> HTML5
>>>
>>> What shall we all discuss in 2012...?
>>>
>>>
>>>
>>> Kind regards
>>>
>>> Jon Clarke
>>> Head of Digital
>>>
>>> Space and Time Media
>>> Reigate, Manchester, Birmingham, Edinburgh
>>> T: 01737 226100
>>> M: 07821 983572
>>> E: jon at spaceandtime.eu.com
>>> W: www.spaceandtime.eu.com
>>> Tw: www.Twitter.com/SpaceTimeMedia
>>> FB: www.Facebook.com/space.and.time.media
>>> LinkedIn: www.LinkedIn.com/in/jondclarke
>>>
>>> Local, National, International media planning and buying agency, experts
>>> in digital
>>>
>>
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