uk-netmarketing Archive (2011-2015)

[uk-netmarketing] European Cookie Law - Big Debate - we need a solution for all

[uk-netmarketing] European Cookie Law - Big Debate - we need a solution for all

John Braithwaite john at ergodigital.com
Thu Mar 1 16:42:51 GMT 2012


Or mass protest... I always thought (too late now) that all the digital community should have held a 'IE6 Out' day where all the main sites just display a message saying:
"Your browser is out of date, please upgrade to IE / FF / Chrome right now"
To any IE6 visitors.

Wonder whether we could do the same for this... just give people white sites until they opt in to everything... 

My guess is that the vast majority of sites will do very little indeed.

Actually, my real guess is that the cookie law will be amended further before May comes around.

On 1 Mar 2012, at 15:40, Chris Kempt wrote:

> I agree, this needs sorting out big time… I have to say I wonder whether it’s a case where mass disobedience is the only real option?
>  
> C
>  
> Chris Kempt - Kempt Ltd 
> T  08456 800899 M 07701 048632
> E chris at kempt.co.uk
> 
> Good Grief, we finally won! http://j.mp/WeWonYay
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
>  
> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Ofjclarke at ic24.net
> Sent: 29 February 2012 18:35
> To: uk-netmarketing
> Subject: [uk-netmarketing] European Cookie Law - Big Debate - we need a solution for all
>  
> The EU Cookie Law gets tightened near the beginning of May and I wanted to see who else in community is looking at this and can share their thoughts and legal guidelines and solutions. 
> 
> How is one to get consent via tracking pixels from adverts? Re-targeting?
> 
> How does one deal with a person coming onto a site, saying they don't want cookies and then what happens next time they come back. Cookie them so they don't get the optin box? It's NUTS!
> 
> I find that the more clients who ask and get their lawyers involved the more questions it raises and I can't just say 'Forget it' or 'Don't worry about it' , honestly I think it's madness yet how are we to deal with it and all the variances people seem to come up with?
> 
> I really think this is the one and only time the IAB needs to stand up and be counted and give all website publishers, owners, sales bodies etc in the UK a definitive document on how to deal with this ill thought of law.
> 
> Please don't ignore this post, it could be the most important one you get all year. 
> 
> Please add your solutions here and those digital lawyers here can you give any clarity? IAB members too, please pitch in.
> 
> Kind regards
> 
> Jon Clarke
> 
> Head of Digital
> 
> Space & Time Media
> 
>  
> 
>  
> 
> 
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John Braithwaite
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