uk-netmarketing Archive (2011-2015)

Hi John

I don't have long but here are a few thoughts for you...
The laws are focussed on storing information about the user on the 
user's machine without the user's permission.
There are other ways to target machines, whereby the information about 
the machine is stored centrally.
So - that solves the first issue.

Meantime, the latest draft policy from the EU about stopping companies 
from storing information about users and their machines centrally are 
about 2 years away from implementation.

It's not nuts - it's new.

Robin



jclarke at ic24.net wrote:

> The EU Cookie Law gets tightened near the beginning of May and I 
> wanted to see who else in community is looking at this and can share 
> their thoughts and legal guidelines and solutions. 
>
> How is one to get consent via tracking pixels from adverts? Re-targeting?
>
> How does one deal with a person coming onto a site, saying they don't 
> want cookies and then what happens next time they come back. Cookie 
> them so they don't get the optin box? It's NUTS!
>
> I find that the more clients who ask and get their lawyers involved 
> the more questions it raises and I can't just say 'Forget it' or 
> 'Don't worry about it' , honestly I think it's madness yet how are we 
> to deal with it and all the variances people seem to come up with?
>
> I really think this is the one and only time the IAB needs to stand up 
> and be counted and give all website publishers, owners, sales bodies 
> etc in the UK a definitive document on how to deal with this ill 
> thought of law.
>
> Please don't ignore this post, it could be the most important one you 
> get all year. 
>
> Please add your solutions here and those digital lawyers here can you 
> give any clarity? IAB members too, please pitch in.
>
> Kind regards
>
> Jon Clarke
>
> Head of Digital
>
> Space & Time Media
>
>  
>
>  
>
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