uk-netmarketing Archive (2011-2015)

OK - so how about a meet-up?

I've been thinking about this and I can definitely get something built which works for sites, and potentially something we can all share, but it would be helpful to explore perhaps some of the detail. For instance:
- What will work / fail if cookies are not accepted on your average site (CMS / PHP)?
- What is the situation with analytics?
- What is the situation with additional code (for example conversion tracking or retargeting)?
- What is the situation if you host AdSense?

For what it's worth, yes, I do think it's a dumb law, about as well thought out as your average Sepp Blatter comment about racism and women in football... but, that's enough moaning... we now have to deal with it - but I, for one, am keen to explore exactly what is needed to be done and to find the best possible legally sound solution to meeting the minimum criteria.

Thoughts?



John


On 2 Mar 2012, at 18:32, Craig Sullivan wrote:

> [Sorry – mousepad always does that – seems to react so quickly, the email was gone!]
>  
> The cookie situation.  It inflames me more than words can say.
>  
> Our situation is interesting in that we operate in 35 countries, quite a few of which are in Europe.  I’m going to write up the long look we took and what we decided to do, which is very pragmatic.  I need to talk to legal to get the precise wording.
>  
> If (and that is a big if) we do have to impact conversion by adopting a UI widget, that however nicely designed, will always impact revenue – I plan to test in several markets and show how this depresses electronic trade. 
>  
> At a time when markets are really tough, one of our fastest growing sectors does not need a breeze block tied to its ass.
>  
> On the subject of IE6 – I see it like this.  It depends on the percentages – both of visitors who ‘arrive’ at your site and the revenue contribution that those browser types contributes. 
>  
> I like to view it like this – a department store might decide, based on percentages, that 4% of people who used buggies, was not enough to justify wider aisles and doors.  Would you discriminate against parents with children, simply if the numbers looked low.  What about really ugly buggies – maybe ban tartan ones?
>  
> The point here is that the percentages may be small but the true story is in the influence, revenue, profit, lifetime value etc.    That’s the right numbers to be looking at.  One company a few years back decided to stop supporting various Mac browsers at 5%.  Problem was they drove 15% of bottom line.
>  
> C.
>  
> 
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