uk-netmarketing Archive (2011-2015)

Hi john,

Ouch! That was low man. Maybe I deserved it for being cheeky in the first place but seriously?

Okay, here goes:

If the the interns project is in the same family as the daytime tv quiz then surely one could just as easily say that Salesforce's gamification later is basically the same as the marble trophy my dad got for being top "man from the pru" 25 years ago. The comparison is equivalent.

So... Why is our project different to a tv comp?

Well, to start with it's a proper challenge: Although the Interns test has lots of pretty F1 imagery in it and a it's fun to engage in, It's properly researched, based on solid science and is a genuinely challenging test, getting into the top 20% is not easy I assure you, I've only managed it once!

But I think the most relevant point here is its intent. The intention here is to:

1) Open the opportunity as widely as possible to make it genuinely inclusive (instead of just asking the kids of the senior management).

2) Use a game-like (actually it probably has more in common with Mensa, Belbin and Myers-Briggs tests) mechanic to allow a large number of people to apply and to provide a mechanism by which those applicants can be whittled-down to a smaller number of people that can go through to the next round.

Now, that feels to me like: "incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes."

???

Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Good Grief, we finally won! http://j.mp/WeWonYay
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

On 21 Mar 2012, at 15:16, "John Braithwaite" <john at ergodigital.com<mailto:john at ergodigital.com>> wrote:

Yes, but the game is self-contained as a game. Even if the outcome is 'recruitment' into another form of game. Therefore it is as much gameification as, say, one of those 'A,B or C' competitions that they run at the beginning of ad breaks to win a holiday in Majorca or similar.

However, perhaps others would differ in their perspective.


On 16 Mar 2012, at 12:27, Chris Kempt wrote:

Hi John,

Yes, it is a bit of a plug but I am honestly genuinely interested in this. So… taking the below:

“Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.”

Surely recruitment is a non-gaming process?

C

Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Good Grief, we finally won! http://j.mp/WeWonYay
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com> [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of John Braithwaite
Sent: 14 March 2012 10:08
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!

Hi Chris

I like it, a great plug ... and then a question at the end ... no, I don't think it's gameification... because if I were to define it (I know there are loads of definitions, but this is mine):
Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.

Anyway, that's just IMHO.

What yo got is a competition there, mate!

Cheers

John


On 13 Mar 2012, at 19:33, Chris Kempt wrote:


Hi All,

I’m conscious that this email may fall foul of the “No Shameless Self Promotion” rule but hoping it’ll slip past as I’m genuinely interested in your opinion.

So… here goes.

We’ve just recently finished a project for Red Bull who are currently looking for five interns to work with the Red Bull Racing team. They wanted to open applications to as wide an audience as possible and approached us to see if we could come up with a cunning but fun aptitude test to form the first stage of the application process, the idea is that the top 20% of players then win the ability to apply for the internship.

I’ll refrain from posting a link to the work as I’m sure this’ll get my post blammed (but if you’re interested it shouldn’t be too difficult to find) however what want to ask is… is this Gamification? I hadn’t even thought about it until we finished the work but I kinda think it is???

So… go on… shoot me down in flames!

Cheers

C


Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Good Grief, we finally won! http://j.mp/WeWonYay
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387


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