uk-netmarketing Archive (2011-2015)

Hi John

I need some copy typing - what's his hourly rate & is he VAT registered? ;-)

I'll get my coat ... jd


Sent from smart phone. Small keyboard, large fingers, train wobbling, many typos. Meh.

John Duffy
Marketing Director
 
www.nemisys.uk.com
john at nemisys.uk.com
http://uk.linkedin.com/in/johnrduffy
@johnrduffy
 
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On 22 Mar 2012, at 17:28, John Braithwaite <john at ergodigital.com> wrote:

> Sorry Chris - didn't mean to hurt!!
> 
> Yes, I would say that things like getting a gold trophy for being top salesperson, or offering a holiday to someone if they achieve certain targets is much more gameification than your suggestion... and therefore, I would also say that it existed before it was what we call it today (like many things!). Dinosaurs existed before the word 'dinosaur' was ever spoken.
> 
> What I believe it is, is taking the mundane of life and using gaming concepts and principles to make it more exciting and, ideally, with the end product of yielding a better performance as a result.
> 
> Give you a quick example. My 8 yr old son is learning to type. We have a typing course he's doing. You can be sure that if it were merely just type, type, type... by now he'd have got bored... but, oh no, he sinks ships, finds treasure, tackles aliens and conquers a castle. He's still typing but the gaming mechanic has convinced him that it's great fun by putting on a veneer of success and competition with pretty colours. His WPM is now about 15 and he can, pretty much, touch type. That is a good example of successful gameification.
> 
> So, are those flash typing games 'gameification'? They are in my book... just as long as they're teaching something in the process which would otherwise have been non-gameing and irksome.
> 
> But, I guess if you are saying that the interactive element is merely a veneer and a variety of aptitude tests with the objective of finding suitable candidates based on recruitment principles and not standard gaming aims of hand-eye coordination, precision, problem-solving and reaction speed... then maybe you're on the brink of gameification of a recruitment process... but... but...  Call it what you want, just do it well      ;-)
> 
> 
> On 22 Mar 2012, at 10:30, Chris Kempt wrote:
> 
>> Hi john,
>> 
>> Ouch! That was low man. Maybe I deserved it for being cheeky in the first place but seriously?
>> 
>> Okay, here goes:
>> 
>> If the the interns project is in the same family as the daytime tv quiz then surely one could just as easily say that Salesforce's gamification later is basically the same as the marble trophy my dad got for being top "man from the pru" 25 years ago. The comparison is equivalent.
>> 
>> So... Why is our project different to a tv comp?
>> 
>> Well, to start with it's a proper challenge: Although the Interns test has lots of pretty F1 imagery in it and a it's fun to engage in, It's properly researched, based on solid science and is a genuinely challenging test, getting into the top 20% is not easy I assure you, I've only managed it once!
>> 
>> But I think the most relevant point here is its intent. The intention here is to:
>> 
>> 1) Open the opportunity as widely as possible to make it genuinely inclusive (instead of just asking the kids of the senior management).
>> 
>> 2) Use a game-like (actually it probably has more in common with Mensa, Belbin and Myers-Briggs tests) mechanic to allow a large number of people to apply and to provide a mechanism by which those applicants can be whittled-down to a smaller number of people that can go through to the next round.
>> 
>> Now, that feels to me like: "incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes."
>> 
>> ???
>> 
>> Chris Kempt - Kempt Ltd 
>> T  08456 800899 M 07701 048632
>> E chris at kempt.co.uk
>> 
>> Good Grief, we finally won! http://j.mp/WeWonYay
>> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
>> Kempt Limited registered in the UK, Company number 4725387
>> 
>> On 21 Mar 2012, at 15:16, "John Braithwaite" <john at ergodigital.com> wrote:
>> 
>>> Yes, but the game is self-contained as a game. Even if the outcome is 'recruitment' into another form of game. Therefore it is as much gameification as, say, one of those 'A,B or C' competitions that they run at the beginning of ad breaks to win a holiday in Majorca or similar.
>>> 
>>> However, perhaps others would differ in their perspective.
>>> 
>>> 
>>> On 16 Mar 2012, at 12:27, Chris Kempt wrote:
>>> 
>>>> Hi John,
>>>>  
>>>> Yes, it is a bit of a plug but I am honestly genuinely interested in this. So… taking the below:
>>>>  
>>>> “Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.”
>>>>  
>>>> Surely recruitment is a non-gaming process?
>>>>  
>>>> C
>>>>  
>>>> Chris Kempt - Kempt Ltd 
>>>> T  08456 800899 M 07701 048632
>>>> E chris at kempt.co.uk
>>>> 
>>>> Good Grief, we finally won! http://j.mp/WeWonYay
>>>> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
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