uk-netmarketing Archive (2011-2015)

Hi,

See these slides - there is a complete list of international call tracking companies on there:

http://www.slideshare.net/sullivac/12-reasons-your-site-suck

The only decent company I'm aware of in Germany is freespee.com

C.

Craig Sullivan
Group Customer Experience Manager
Belron International Ltd
Tel : +44 (0) 1784 263 665
Mobile : +44 (0) 7764 324 519

"Going to bed at night saying we've done something wonderful...  that's what matters to me."
Steve Jobs, 1983


________________________________
From: uk-netmarketing-bounces at mm.chinwag.com [uk-netmarketing-bounces at mm.chinwag.com] on behalf of Rafael Cueto [rafael at work-interactive.com]
Sent: 29 March 2012 12:44
To: uk-netmarketing at mm.chinwag.com
Subject: Re: [uk-netmarketing] uk-netmarketing Digest, Vol 5, Issue 20

Hi

Can any one help? we are looking for a company offering website call tracking service in Germany.

Thank you in advance

Rafael

On Thu, Mar 29, 2012 at 12:00 PM, <uk-netmarketing-request at mm.chinwag.com<mailto:uk-netmarketing-request at mm.chinwag.com>> wrote:
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Today's Topics:

  1. Re: Okay... so is this Gamification???! (John Braithwaite)
  2. Re: PPC / AdWords assistance (John Braithwaite)


----------------------------------------------------------------------

Message: 1
Date: Wed, 28 Mar 2012 10:28:10 +0100
From: John Braithwaite <john at ergodigital.com<mailto:john at ergodigital.com>>
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
To: uk-netmarketing <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Message-ID: <8B0834A9-74C5-4390-97C6-D49736AD5AB6 at ergodigital.com<mailto:8B0834A9-74C5-4390-97C6-D49736AD5AB6 at ergodigital.com>>
Content-Type: text/plain; charset="windows-1252"

Hi Chris

I tend to agree... I have seen gamification (should it have an 'e' or not ?? ;-) that's dreadfully dull ... and the whole point is the opposite. Or games being called gamification... or even gamification of things which need no dressing up, or gamification which complicates rather than improves.

I think the work you have sketched out seems interesting and I would be interested in the final 'result' of the entire process (/game) which is - did Red Bull, in the end, get a better quality of intern as a result of all this effort. Although, as an aside, I am sure that part of this is Red Bull being Red Bull (i.e. even those who don't succeed will have interacted with Red Bull and hopefully will have had an enjoyable experience).

I think the more powerful opportunity (if I ever had the time and chance to get my head around it) is gamification which can be applied across common business or personal experiences. I know there are companies trying to achieve this and I look forward to using a successful method as, so far, I must admit I haven't seen one.

Many thanks


John


On 23 Mar 2012, at 12:47, Chris Kempt wrote:

> Thanks for the below John, that does make a lot more sense to me.
>
> Basically my problem comes down to a simple thing which is that when I see examples of Gamification, all-too often they appear to be one of two things:
>
> 1)      Shoe-horned in and pointless.
> 2)      Merely digital expressions of existing paradigms.
>
> Neither to me are particularly inspiring.
>
> Now, I really like your typing example below. This is exactly the kind of thing that I think Kempt is trying to achieve (generally and specifically here). Whether we?re achieving it is obviously a different question but what I can tell you is that this project has a good logical foundation. The challenges in the test essentially fall into a few groups:
>
> 1)      Conventional and solid aptitude tests
> 2)      Information tests to check both the user?s current knowledge of the organisation and ability to find out information.
> 3)      Some fairly cunning tests of our own invention - Tests that look like simple games but are actually making, quite separate point.
>
> Now, from my point of view the last one is where it gets interesting. Superficially these tests appear to be classic ?games? however underneath they?re doing a bit more than that, whilst it appears that you?re simply being rewarded for how fast/well you do things you?re actually being scored on other factors as well.
>
> Irritatingly I can?t really it away in public, at least not until the campaign is finished but if you look closely you might be able to work out what it?s doing. Anyway? suffice to say that this is definitely not just a game.
>
> Cheers
>
> C
> Chris Kempt - Kempt Ltd
> T  08456 800899 M 07701 048632
> E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
>
> Good Grief, we finally won! http://j.mp/WeWonYay
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
>
> From: uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com> [mailto:uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com>] On Behalf OfJohn Braithwaite
> Sent: 22 March 2012 17:29
> To: uk-netmarketing
> Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>
> Sorry Chris - didn't mean to hurt!!
>
> Yes, I would say that things like getting a gold trophy for being top salesperson, or offering a holiday to someone if they achieve certain targets is much more gameification than your suggestion... and therefore, I would also say that it existed before it was what we call it today (like many things!). Dinosaurs existed before the word 'dinosaur' was ever spoken.
>
> What I believe it is, is taking the mundane of life and using gaming concepts and principles to make it more exciting and, ideally, with the end product of yielding a better performance as a result.
>
> Give you a quick example. My 8 yr old son is learning to type. We have a typing course he's doing. You can be sure that if it were merely just type, type, type... by now he'd have got bored... but, oh no, he sinks ships, finds treasure, tackles aliens and conquers a castle. He's still typing but the gaming mechanic has convinced him that it's great fun by putting on a veneer of success and competition with pretty colours. His WPM is now about 15 and he can, pretty much, touch type. That is a good example of successful gameification.
>
> So, are those flash typing games 'gameification'? They are in my book... just as long as they're teaching something in the process which would otherwise have been non-gameing and irksome.
>
> But, I guess if you are saying that the interactive element is merely a veneer and a variety of aptitude tests with the objective of finding suitable candidates based on recruitment principles and not standard gaming aims of hand-eye coordination, precision, problem-solving and reaction speed... then maybe you're on the brink of gameification of a recruitment process... but... but...  Call it what you want, just do it well      ;-)
>
>
> On 22 Mar 2012, at 10:30, Chris Kempt wrote:
>
>
> Hi john,
>
> Ouch! That was low man. Maybe I deserved it for being cheeky in the first place but seriously?
>
>
> Okay, here goes:
>
>
> If the the interns project is in the same family as the daytime tv quiz then surely one could just as easily say that Salesforce's gamification later is basically the same as the marble trophy my dad got for being top "man from the pru" 25 years ago. The comparison is equivalent.
>
>
> So... Why is our project different to a tv comp?
>
>
> Well, to start with it's a proper challenge: Although the Interns test has lots of pretty F1 imagery in it and a it's fun to engage in, It's properly researched, based on solid science and is a genuinely challenging test, getting into the top 20% is not easy I assure you, I've only managed it once!
>
>
> But I think the most relevant point here is its intent. The intention here is to:
>
>
> 1) Open the opportunity as widely as possible to make it genuinely inclusive (instead of just asking the kids of the senior management).
>
>
> 2) Use a game-like (actually it probably has more in common with Mensa, Belbin and Myers-Briggs tests) mechanic to allow a large number of people to apply and to provide a mechanism by which those applicants can be whittled-down to a smaller number of people that can go through to the next round.
>
>
> Now, that feels to me like: "incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes."
>
>
> ???
>
> Chris Kempt - Kempt Ltd
> T  08456 800899 M 07701 048632
> E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
>
> Good Grief, we finally won! http://j.mp/WeWonYay
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
>
> On 21 Mar 2012, at 15:16, "John Braithwaite" <john at ergodigital.com<mailto:john at ergodigital.com>> wrote:
>
> Yes, but the game is self-contained as a game. Even if the outcome is 'recruitment' into another form of game. Therefore it is as much gameification as, say, one of those 'A,B or C' competitions that they run at the beginning of ad breaks to win a holiday in Majorca or similar.
>
> However, perhaps others would differ in their perspective.
>
>
> On 16 Mar 2012, at 12:27, Chris Kempt wrote:
>
>
> Hi John,
>
> Yes, it is a bit of a plug but I am honestly genuinely interested in this. So? taking the below:
>
> ?Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.?
>
> Surely recruitment is a non-gaming process?
>
> C
>
> Chris Kempt - Kempt Ltd
> T  08456 800899 M 07701 048632
> E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
>
> Good Grief, we finally won! http://j.mp/WeWonYay
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
>
> From: uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com> [mailto:uk-netmarketing-bounces at mm.chinwag.com<mailto:uk-netmarketing-bounces at mm.chinwag.com>] On Behalf Of John Braithwaite
> Sent: 14 March 2012 10:08
> To: uk-netmarketing
> Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!
>
> Hi Chris
>
> I like it, a great plug ... and then a question at the end ... no, I don't think it's gameification... because if I were to define it (I know there are loads of definitions, but this is mine):
> Gameification is the incorporation of gaming ideas, principles, methods and actions into non-gaming environments and processes.
>
> Anyway, that's just IMHO.
>
> What yo got is a competition there, mate!
>
> Cheers
>
> John
>
>
> On 13 Mar 2012, at 19:33, Chris Kempt wrote:
>
>
>
> Hi All,
>
> I?m conscious that this email may fall foul of the ?No Shameless Self Promotion? rule but hoping it?ll slip past as I?m genuinely interested in your opinion.
>
> So? here goes.
>
> We?ve just recently finished a project for Red Bull who are currently looking for five interns to work with the Red Bull Racing team. They wanted to open applications to as wide an audience as possible and approached us to see if we could come up with a cunning but fun aptitude test to form the first stage of the application process, the idea is that the top 20% of players then win the ability to apply for the internship.
>
> I?ll refrain from posting a link to the work as I?m sure this?ll get my post blammed (but if you?re interested it shouldn?t be too difficult to find) however what want to ask is? is this Gamification? I hadn?t even thought about it until we finished the work but I kinda think it is???
>
> So? go on? shoot me down in flames!
>
> Cheers
>
> C
>
>
> Chris Kempt - Kempt Ltd
> T  08456 800899 M 07701 048632
> E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
>
> Good Grief, we finally won! http://j.mp/WeWonYay
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
>
>
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>
> Chinwag Jobs is the leading specialist recruitment website for digital
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> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
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>
> 01962 605 000 (new number!)
> 07977 272752
>
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> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
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> CHINWAG JOBS: http://jobs.chinwag.com
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> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
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>
> 01962 605 000 (new number!)
> 07977 272752
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> http://ergodigital.com/email-marketing-how-to-avoid-email-fail
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22 5EE
>
>
>
>
>
> ______________________________________________________________________
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>
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> ______________________________________________________________________
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>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
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Message: 2
Date: Wed, 28 Mar 2012 15:09:40 +0100
From: John Braithwaite <john at ergodigital.com<mailto:john at ergodigital.com>>
Subject: Re: [uk-netmarketing] PPC / AdWords assistance
To: uk-netmarketing <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Message-ID: <699ED5EF-EA9E-48DB-97D8-C05850F1675B at ergodigital.com<mailto:699ED5EF-EA9E-48DB-97D8-C05850F1675B at ergodigital.com>>
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Sam - you mean PPC ... SEO I can also waffle on about.

Let me tell you this (from my perspective):
- With all the hype on Apps and Social you'd have the impression of 'that's where it's at' but there is NO CHANNEL online which can be as lucrative as search, and of the two options (SEO and PPC), PPC is the easiest mean to scale a healthy business model
- Apps are a huge ocean of failure with a thin film of success floating at the top
- SEO is for a bit of a rude awakening for those who have tried everything BUT actually generate strong content and a good brand

As for email is going to start struggling as filters get better (or worse, depending on how you look at it) at weeding out the chaff, and increasingly people turn to social and closed / private / one to one/few communications methods.

Of course, all of this is merely IMHO.


On 28 Mar 2012, at 11:41, Sam Michel wrote:

> Thanks John, really useful advice.
>
> Long time since I looked at SEO, feels like it's all social, all the time these days. Email & SEO seem to be the uncool cousins that still reliably and consistently deliver.
>
> Toodle Pip
>
> Sam
>
> --------------------------------------------------------------
> Sam Michel, CEO - e: sam at chinwag.com<mailto:sam at chinwag.com>
> t: +44 (0)20 7183 2923<tel:%2B44%20%280%2920%207183%202923> f: +44 (0)20 7099 4011<tel:%2B44%20%280%2920%207099%204011>
> Chinwag - http://chinwag.com
> Twitter - http://twitter.com/toodlepip
> ---------------------------------------------------------------
> - Social Media Week LDN 2012 (13-17 Feb) - http://chw.ag/smwldn
> - Chinwag Jobs - http://jobs.chinwag.com
> - Digital Missions - http://digital-mission.org
> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
>
>
>
> On 27 March 2012 14:42, John Braithwaite <john at ergodigital.com<mailto:john at ergodigital.com>> wrote:
> Hi Sam
>
> There's nothing like a trial... but if you want to evaluate beforehand then I'd look for:
>
> - Them asking questions, rather like SEO if they don't ask questions about the destination site / business then the chances are they're going to just set something up and hope it works
> - Them to be prepared to share stats / account (rather than keep it to themselves)
> - Ideas for developing the campaigns, developing new opportunities / areas for growth
> - Knowledge of things like retargeting, how to target demographics
> - Preferences for bidding types (and their logic behind it)
> - Good examples of strong ad copy (with their explanations why)
> - Good examples and testimonials of work done
>
> Thanks
>
>
> John
>
>
> On 23 Mar 2012, at 10:52, Sam Michel wrote:
>
>> Hiya...
>>
>> Think there's already been a request for recommendations - please keep
>> direct approaches off-list (worth noting they weren't asked for)
>>
>> But, I have a follow-up question. What steps would you use to hire a
>> freelancer/agency for PPC?
>>
>> It seems harder to hire for a small budget than a large one, any top tips?
>>
>> Toodle Pip
>>
>> Sam
>> http://chinwag.com
>> http://www.toodlepip.co.uk
>>
>> Sent from my iPhone - sorry for the brevity and any typos, put it down
>> to my sausage fingers.
>>
>> On 23 Mar 2012, at 10:08, Darren Wallace <wallace.darren at gmail.com<mailto:wallace.darren at gmail.com>> wrote:
>>
>>> Seconded.
>>>
>>> On 21 March 2012 16:45, daniel barker <djbrkr at gmail.com<mailto:djbrkr at gmail.com>> wrote:
>>>> hi, Alec,
>>>>
>>>> I would say outsource it and, if you find you want this to become a bigger
>>>> part within your business, get your outsourced consultant to train your
>>>> internal team.
>>>>
>>>> dan
>>>>
>>>>
>>>>
>>>>
>>>> On Fri, Mar 16, 2012 at 4:00 PM, Alec East <alec.east at ukoko.com<mailto:alec.east at ukoko.com>> wrote:
>>>>>
>>>>> Hi Folks
>>>>>
>>>>> I run a small, specialist agency and need some advice about paid search:
>>>>> specifically wether I should outsource it or go and get my own people
>>>>> trained/certified (I'm based in Bedford which is hardly a hot-bed of
>>>>> digitally-skilled candidates).
>>>>>
>>>>> I realise that I can get my own people certified but paid search & PPC to
>>>>> become a key part of our business.
>>>>>
>>>>> I am also concerned that, if successful adwords campaigns are more about
>>>>> understanding subtle nuances and details that only experience can bring,
>>>>> then I'd prefer to form a relationship with a proven, experienced specialist
>>>>> than do a shoddy - and ultimately ineffective - job.
>>>>>
>>>>> I think my problem pretty much comes down to these issues:
>>>>>
>>>>> How important is experience (as opposed to pure enthusiasm) in this area?
>>>>> Is the entry level Adwords certification enough to start offering it as a
>>>>> service?
>>>>> Can an averagely intelligent individual quickly master and learn as they
>>>>> go without massively screwing-up?
>>>>>
>>>>> Or
>>>>>
>>>>> Is it, like enterprise web-development or nuclear energy, and best left to
>>>>> seasoned professionals?
>>>>>
>>>>> Your thoughts will be greatly appreciated.
>>>>>
>>>>> Al
>>>>>
>>>>>
>>>>> Alec East Director
>>>>>
>>>>> email: alec.east at thboom.com<mailto:alec.east at thboom.com>
>>>>> mob: +44 (0)7976 751 371<tel:%2B44%20%280%297976%20751%20371>
>>>>> web: http://www.thboom.com
>>>>>
>>>>> http://twitter.com/aleceast
>>
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>>
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>>
>>>> CHINWAG JOBS: http://jobs.chinwag.com
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>> You're subscribed to uk-netmarketing to change your options or
>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>>
>> uk-netmarketing discussion list is powered by http://chinwag.com
>
> John Braithwaite
> Ergo Digital Ltd - Giving You Many Happy Returns!
>
> 01962 605 000 (new number!)
> 07977 272752
>
> W: www.ergodigital.com<http://www.ergodigital.com> (new website!)
> E: john at ergodigital.com<mailto:john at ergodigital.com>
> T: twitter.com/johnnymb<http://twitter.com/johnnymb>
> L: linkedin.com/in/johnmbraithwaite<http://linkedin.com/in/johnmbraithwaite>
>
> Latest Blog:
> 'Hard Lessons Learned from an Email Fail'
> http://ergodigital.com/email-marketing-how-to-avoid-email-fail
>
> Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22 5EE
>
>
>
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com

John Braithwaite
Ergo Digital Ltd - Giving You Many Happy Returns!

01962 605 000 (new number!)
07977 272752

W: www.ergodigital.com<http://www.ergodigital.com> (new website!)
E: john at ergodigital.com<mailto:john at ergodigital.com>
T: twitter.com/johnnymb<http://twitter.com/johnnymb>
L: linkedin.com/in/johnmbraithwaite<http://linkedin.com/in/johnmbraithwaite>

Latest Blog:
'Hard Lessons Learned from an Email Fail'
http://ergodigital.com/email-marketing-how-to-avoid-email-fail

Office: 2nd Floor, Pinewood, West Ham Lane, Basingstoke, Hampshire, RG22 5EE




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~~ Chinwag Jobs: Find your perfect new job or next team member ~~

Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
own vacancies today.

>> CHINWAG JOBS: http://jobs.chinwag.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're subscribed to uk-netmarketing to change your options or
unsubscribe: https://mm.chinwag.com/options/uk-netmarketing

uk-netmarketing discussion list is powered by http://chinwag.com

End of uk-netmarketing Digest, Vol 5, Issue 20
**********************************************



--

Big things are happening here, in the coming weeks Work Interactive will be rebranding to Crush, have a look at our new site and let us know what you think.



www.crushdigital.co.uk<http://www.crushdigital.co.uk/>



Rafael Cueto



Work Interactive

e: Rafael at work-interactive.com<mailto:rafael at work-interactive.com>

w: www.work-interactive.com<http://www.work-interactive.com/>

t: +44 (0) 845 658 1657



a: 43 Constitution Street, Edinburgh EH6 7BG



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