uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Referral sources Google Analytics

[uk-netmarketing] Referral sources Google Analytics

daniel barker djbrkr at gmail.com
Fri May 4 13:33:29 BST 2012


hi, all,

Those are links visitors have clicked from emails where they've used yahoo
mail to read the mail. That could be an email from pinterest (though I
wouldn't naturally attribute it to this), or from Twitter DMs picked up by
email, or from a third party email mentioning you, or indeed from any other
email. For example, if I was reading this thread in Yahoo mail & clicked a
link in your signature, you'd see that as a referral from Yahoo mail in
Google Analytics. I guess your members will probably send links to their
videos to other people, Caroline - it could even be that.

If you are sending 'your' email campaigns through mailchimp, with a bit of
luck you are adding Google Analytics campaign tracking code to your URLs,
in which case you would see those details in favour of the referral
address. (info on that here, in case you're not already doing it:
http://kb.mailchimp.com/article/can-i-add-google-analytics-tracking-to-my-email-campaigns
 )

If you do a co-brand email with someone else, and they send it, it's worth
using Google Analytics campaign tracking so that you can distinguish clicks
from their vs clicks from other emails. (more info on that here:
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55518)


dan



--
dan barker
http://www.barker.dj
http://www.linkedin.com/in/djbarker
+44 (0)7855 953 942



On Thu, May 3, 2012 at 12:15 PM, <jclarke at ic24.net> wrote:

>  I think mist people think it's either mobile traffic or Pinterest - found
> this  http://pinterest.com/source/36ohk6dgmcd1n.yom.mail.yahoo.net/
>
> But others also report it to be seen in phishing email urls. So who knows.
> If it's growing I'd plumb for Pinterest, which seems to be one other boards
> say it is. Lol, I better get pinning myself!
>
> Cheers
>
> Jon Clarke
>
> Head of Digital
>
> Space & Time Media
>
> jon at spaceandtime.eu.com
>
> www.AdBars.net - check them out and get a free Adbar today! Dynamic ads
> work so well!
>
>
>
>
>
>
>
> On May 3 2012, Caroline Bottomley wrote:
>
> Hello Chinwag
>
> Can anyone tell me what this is?
> 36ohk6dgmcd1n-c.c.yom.mail.yahoo.net
> According to Google Analytics, it's driving hundreds of visits.
> I guess it's an email campaign but it's not ours (we're Mailchimp). We
> haven't got any active co-promotions going at the moment.
> There are other similarly obscure-looking links which are referring
> traffic (eg co108w.col108.mail.live.com), clicking on the link doesn't
> take me anywhere I understand.
>
> Many thanks for any help
>
> Caroline
>
> (ps, please no direct mails offering paid services to explain the above :)
>
>
>
> Caroline Bottomley
> @radarmusicvideo
> RadarMusicVideos
> Excellent, affordable music videos
>
>
>
>
>
>
>
>
>
>
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