uk-netmarketing Archive (2011-2015)

Tue May 22 16:03:22 BST 2012

"Fewer" categories Chris, fewer - less is just so wrong!

Couldn't care fewer? 

Sad,

Stroud.

Kind Regards,

Paul 

Paul Lock

01453 760271

 <http://www.epicado.com/> http://www.epicado.com

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From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Chris Kempt
Sent: 21 May 2012 13:50
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...

Hi John,

Thanks for that, exactly the kinds of questions I was hoping to get.

I'll refrain from answering in too much detail - that's for the event. But
suffice to say for the time being:

We have less categories this year and there are no tables at the event!

I promise that there will be honest, credible answers to all your questions
at the event.

Cheers

C

Chris Kempt - Kempt Ltd 
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

Please help me to achieve my dream of being a Ginetta Grid Girl:
http://j.mp/GridGirl

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of John
Braithwaite
Sent: 18 May 2012 09:19
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...

I've got some questions and you've invited us to be open... 

- Why is it that, at least from my perspective, when I see awards won I can
always bring to mind / refer to at least 5-10 other brands / agencies who
(IMHO) seemed to have a better case for winning the award, but probably
didn't apply?

- Who are awards REALLY for and for what purpose? There are too many awards
which seem to be relatively pointless apart from massaging agency (and
client) egos

- Why are award applications such a drag anyway? Takes a day or more to
compile... 

- Why is it that awards ceremonies seem to be more money-making machines to
do with selling meals than actually about the awards? It seems the larger
the table you book, the greater the chance of an award. (and the recent spat
in Scotland with Diageo Execs only goes to support this view)

I avoid awards and award ceremonies and whilst I am not saying we'd be an
'award winning' agency FWIW, I don't have a problem staying out of this
particular loop. It does always seem to me to start with the question 'how
many tickets can we sell?' followed by 'can we invent a new award category
to fill another three tables?'.

Cheers

John

On 17 May 2012, at 11:16, Chris Kempt wrote:

Hi All,

Once again I am running the gauntlet of what's appropriate to post to the
list, I do hope this slides through but @Sam, totally no worries if not!

Bima are running an event in London on the 24th and again on the 31st in
Edinburgh called "how to win awards" the aim is to give genuine incite into
the awards process, help people to craft thier entries better (often the
deciding factor in my experience) and have a frank and open discussion about
people's thoughts, prejudices and ideas for improvement.

I'm hoping you might be able to help with two things:

1) we're currently looking for another panellist to join the Edinburgh
panel, ideally someone client-side to give a balanced perspective and help
avoid the event descending into a schlong comparison exercise :)

2) I was wondering if you might like to contribute some questions for us to
put to the panel? It can be anything you like, I'm sure that many of you
wonder about corruption in awards - before I got involved with the BIMAs I
certainly did - or maybe you want to know why such and such won verses
another project... Really, go for it, I want to us to be putting the panel
on the spot.

Please do help, more info on the event can be found here:
http://www.bima.co.uk/events/368/how-to-win-awards/

So... There you go! Hope this slides through and that it all makes sense.

Cheers

C

Chris Kempt - Kempt Ltd

A  First Floor,40-42 London Road, St Albans, Herts AL1 1NG

T 08456 800899

E chris at kempt.co.uk

W http://kempt.co.uk <http://kempt.co.uk/> 

On 21 Mar 2012, at 15:41, "benn/ neoco" <benn at neoco.com> wrote:

I'd agree with John B that this is a competition. 

Best regards

Benn Achilleas
Co-founder & Director

mobile: 07951 673 785
skype: neoco-benn
twitter.com/mrbennbenn 
facebook.com/benn.achilleas <http://www.facebook.com/benn.achilleas>   &
linkedin: benn achilleas <http://uk.linkedin.com/in/bennachilleas> 
more at http://www.neoco.com/benn

follow our agency and: 
get top social tips at twitter.com/neoco  
get insight at neoco.com/blog

----- Original Message -----
From: "Chris Kempt" <chris.kempt at kempt.co.uk>
To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
Sent: Friday, 16 March, 2012 12:27:14 GMT +00:00 GMT Britain, Ireland,
Portugal
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!

Hi John,

Yes, it is a bit of a plug but I am honestly genuinely interested in this.
So. taking the below:

"Gameification is the incorporation of gaming ideas, principles, methods and
actions into non-gaming environments and processes."

Surely recruitment is a non-gaming process?

C

Chris Kempt - Kempt Ltd 
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

Good Grief, we finally won!  <http://j.mp/WeWonYay> http://j.mp/WeWonYay

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of John
Braithwaite
Sent: 14 March 2012 10:08
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Okay... so is this Gamification???!

Hi Chris

I like it, a great plug ... and then a question at the end ... no, I don't
think it's gameification... because if I were to define it (I know there are
loads of definitions, but this is mine): 

Gameification is the incorporation of gaming ideas, principles, methods and
actions into non-gaming environments and processes.

Anyway, that's just IMHO.

What yo got is a competition there, mate!

Cheers

John

On 13 Mar 2012, at 19:33, Chris Kempt wrote:

Hi All,

I'm conscious that this email may fall foul of the "No Shameless Self
Promotion" rule but hoping it'll slip past as I'm genuinely interested in
your opinion.

So. here goes.

We've just recently finished a project for Red Bull who are currently
looking for five interns to work with the Red Bull Racing team. They wanted
to open applications to as wide an audience as possible and approached us to
see if we could come up with a cunning but fun aptitude test to form the
first stage of the application process, the idea is that the top 20% of
players then win the ability to apply for the internship.

I'll refrain from posting a link to the work as I'm sure this'll get my post
blammed (but if you're interested it shouldn't be too difficult to find)
however what want to ask is. is this Gamification? I hadn't even thought
about it until we finished the work but I kinda think it is???

So. go on. shoot me down in flames!

Cheers

C

Chris Kempt - Kempt Ltd 
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

Good Grief, we finally won!  <http://j.mp/WeWonYay> http://j.mp/WeWonYay

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

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