uk-netmarketing Archive (2011-2015)

Hi Rodders et al

We've wrestled with Facebook for years, trying different formulas to see what works. Our most recent attempt is the most successful.
We're essentially a B2B business - we connect record labels and independent artists to music video directors worldwide. 
We don't make any attempt to reach labels or even independent artists on facebook, on the basis their interest in FB is pretty much one way - them to fans, plus for labels, the people running their FB pages are rarely the people who commission music videos.
We do aim to connect with music video directors though, as they're generally on facebook as individuals, rather than as their own brand. We autopost boring links to new briefs when they're posted on our website - which generate relatively very little engagement. We've taken to behaving much like a specialist magazine for engagement purposes, with lots of photos and links, broadly funny/amusing ones, content is broadly related to music, video, creativity. We avoid posting about music videos as it encourages a slew of music video links, posted by the director, who would like to know our opinion of them (we are about commissioning, we're not about curation or promotion, so we largely don't care at all to see most people's music videos).
So funny pictures of cats directing music videos get us loads of like and comment engagement on facebook, but no click-through.
Boring links to new music video briefs get us highest click through and indeed facebook is our biggest social media traffic source.
It was counter-intuitive to fill our page with magazine-style content only broadly related to music video, but it's the best formula we've found so far. 
It's tripled the average number of people to like our page a month and broadly increased the number of click-throughs per month.
We've got about 5.5k likers on facebook and a website subscriber base of c9k.

hth

Caroline

Caroline Bottomley
@radarmusicvideos
facebook
RadarMusicVideos
ps Radar just won a Silver Lovie Award, Music Category http://lovieawards.eu/winners/




On 24 Oct 2012, at 11:04, Rod Harris wrote:

> Hi all.
>  
> It seems to me that FB likes were only ever understood as genuine endorsements for a very short while  - now they are perceived with banner blindness blinkers.
>  
> My boss recently decided (after years of not wanting to participate with SNs) that we should put a company FB page up. The next step is of course to get the 30 likes.
>  
> A quick search shows me that there are lots of people willing to give me my 30 likes for a couple of bucks. I don’t feel like playing this game. I mean how many people seriously visit FB corporate company pages..
>  
> Can someone motivate me here ? Or not really…?
>  
> Thanks
>  
> Rodders.
>  
>  
>  
>  
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20121024/eb1cd127/attachment.htm