uk-netmarketing Archive (2011-2015)

> A 'bought' Facebook like is of about as much value as a 'bought' Twitter follow, or buying a list of unprofiled emails. Virtually worthless. It is the equivalent of buying a degree from one of 'those' US universities ($20 a pop!).
> 
> 
> However a Like from an actual, genuine Stakeholder or Customer is worth much more... (although that depends on the business, the value of that relationship and so on) because most who like you will automatically view/receive posts and comments from you / your client on as regular a basis that you post.
> 
> And then because it's in their Facebook stream it has two values:
> 1. The value of a direct response / click / action
> 2. The value of their sharing to others
> As well as the pretty much proven fact that they will notice it more than email or other forms of marketing.
> 
> So, if you can get the 30 likes from genuine contacts, staff, shareholders, clients, customers, partners, suppliers etc. then it's definitely worth doing.
> 
> Great to see a post on the email list... it's been ages!
> 
> Thanks
> 
> 
> 
> 
> On 24 Oct 2012, at 11:04, "Rod Harris" <rod at knowbase.co.za> wrote:
> 
>> Hi all.
>>  
>> It seems to me that FB likes were only ever understood as genuine endorsements for a very short while  - now they are perceived with banner blindness blinkers.
>>  
>> My boss recently decided (after years of not wanting to participate with SNs) that we should put a company FB page up. The next step is of course to get the 30 likes.
>>  
>> A quick search shows me that there are lots of people willing to give me my 30 likes for a couple of bucks. I don’t feel like playing this game. I mean how many people seriously visit FB corporate company pages..
>>  
>> Can someone motivate me here ? Or not really…?
>>  
>> Thanks
>>  
>> Rodders.
>>  
>>  
>>  
>>  
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> 
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