uk-netmarketing Archive (2011-2015)

hello Chinwaggers,

We have renewing subscriptions on our site, eg £12.99 a month, £41.9something for 6 months (=£ 6.99 per month).
We spend a fair amount of time, maybe once or twice a week, refunding customers who've realised the subscriptions are renewing and who want a refund.
It's bad customer care and it takes up time.
So we've made it MUCH CLEARER when people sign up that they're renewing subscriptions, plus we're about to introduce email reminders before their renewal sub is taken from their bank account.

Clearly renewing subs are the way to go as they sweep up all those lovely customers who are on the fence, ie they don't mind the sub going out of their bank account, even if they're not using the site that much.

However, to further serve people who get very annoyed by renewing subscriptions and who only want a peek at Radar, I'm thinking of offering a one month only subscription - but priced much higher, at £25.

Any sage advice from people who've been here before or who have opinions about these things?

many thanks for any help, as ever

Caroline



Caroline Bottomley
@radarmusicvideos
facebook
RadarMusicVideos

Radar:
- Judges Silver Lovie Award in Music 2012
- People's Lovie in Music 2012 (thank you)
Ellis Bahl's Radar-made video: 
- Best Alternative Video, UKMVAs 
- Best 12 Videos of 2012, Vimeo



-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20130116/ad128154/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: winner_badge_drkbg.png
Type: image/png
Size: 15919 bytes
Desc: not available
URL: <http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20130116/ad128154/attachment.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: mvas.jpg
Type: image/jpeg
Size: 11958 bytes
Desc: not available
URL: <http://mm.chinwag.com/pipermail/uk-netmarketing/attachments/20130116/ad128154/attachment.jpg>