uk-netmarketing Archive (2011-2015)

Yeah, it definitely cost a huge amount of dosh - I'm not sure anyone *really* knows how much but i'd be willing to bet that if you compared the cost to a supebowl ad or any major global campaign it would actually start to look quite reasonable.

Out of interest - the companies concerned - what were they before they repositioned?

Cheers

C



Chris Kempt - Kempt Ltd
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
Witness the man, the woman, the legends – http://stuntlegends.com<http://stuntlegends.com/>
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

On 25 Jan 2013, at 14:47, Sam Michel <sam at chinwag.com<mailto:sam at chinwag.com>> wrote:

Hiya Chris,

Reckon you're right, already seen two different agencies re-brand themselves as 'content marketing' specialists. I'd advise that they watch the 'making of' video and see how much dosh and time Red Bull ended up putting in to Stratos. Quite the bet from their marketing folks.

Still, paid out big!


Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, CEO, Chinwag - e: sam at chinwag.com<mailto:sam at chinwag.com>
t: +44 (0)20 7183 2925 f: +44 (0)20 7099 4011
Chinwag - http://chinwag.com<http://chinwag.com/>
@toodlepip<http://twitter.com/toodlepip> // @Chinwag<http://twitter.com/Chinwag> // @DigitalMission<http://twitter.com/DigitalMission> // @SMWLDN<http://twitter.com/SMWLDN> // @ChinwagJobs<http://twitter.com/ChinwagJobs>
---------------------------------------------------------------
- Digital Mission to NYC, Feb 2013 -  http://chw.ag/b1Hs
- Social Media Week London - http://chinwag.com/events/smwldn
- Chinwag Jobs - http://jobs.chinwag.com<http://jobs.chinwag.com/>
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk<http://www.toodlepip.co.uk/>
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On 25 January 2013 10:33, Chris Kempt <chris at kempt.co.uk<mailto:chris at kempt.co.uk>> wrote:
Hiya Sam, Hmmm how's this?:

This year will definitely be the year that everyone wants "a Stratos". Sadly many won't quite understand what it was and how to apply it in the context of their sector but a for a lucky few it will be the single best thing they ever did.

Cheers

C


Chris Kempt - Kempt Ltd
T  08456 800899<tel:08456%20800899> M 07701 048632<tel:07701%20048632>
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>
Witness the man, the woman, the legends – http://stuntlegends.com<http://stuntlegends.com/>
Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

From: Sam Michel <sam at chinwag.com<mailto:sam at chinwag.com>>
Reply-To: "uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>" <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Date: Thursday, 24 January 2013 18:14
To: "uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>" <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Cc: Fleur Hosken <fleur at chinwag.com<mailto:fleur at chinwag.com>>
Subject: [uk-netmarketing] Predictions for 2013?

Hiya all...

The lovely Fleur has been beavering away pulling together a mega-list of predictions which we're going to publish on Chinwag. She's got a list of 50 prediction lists so far, but with the collective wisdom here, I figured there may be some more.

If you'd like yours featured, can you ping fleur at chinwag.com<mailto:fleur at chinwag.com> a line with a link to the list?

Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, CEO, Chinwag - e: sam at chinwag.com<mailto:sam at chinwag.com>
t: +44 (0)20 7183 2925<tel:%2B44%20%280%2920%207183%202925> f: +44 (0)20 7099 4011<tel:%2B44%20%280%2920%207099%204011>
Chinwag - http://chinwag.com<http://chinwag.com/>
@toodlepip<http://twitter.com/toodlepip> // @Chinwag<http://twitter.com/Chinwag> // @DigitalMission<http://twitter.com/DigitalMission> // @SMWLDN<http://twitter.com/SMWLDN> // @ChinwagJobs<http://twitter.com/ChinwagJobs>
---------------------------------------------------------------
- Digital Mission to NYC, Feb 2013 -  http://chw.ag/b1Hs
- Social Media Week London - http://chinwag.com/events/smwldn
- Chinwag Jobs - http://jobs.chinwag.com<http://jobs.chinwag.com/>
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk<http://www.toodlepip.co.uk/>
--------------------------------------------------------------

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