uk-netmarketing Archive (2011-2015)

Hi lovely digital marketers,

I have a question for your brains... I am getting mixed messages from my
various trusted sources on this, so I thought I'd ask you guys for your
tuppence, too.  Let's assume you're a medium-size company, and you already
have a mobile optimised website, whose primary function is eCommerce within
the travel industry. Do you need a set of apps, or not?

On one side of the fence, we have the "Don't Bothers" who say that apps are
a waste of time & money in the longer term, as their crystal balls say that
consumers will rely more & more on browser-based interaction on their
mobiles as HTML5 beds in. With the increasing diversity of mobile OSes, the
cost of building and maintaining apps for all platforms would be better
spent on marketing your mobile (and desktop) site.

On the other side of the fence, we have the "App Lovers" who point out the
fact that good apps can perform functions not possible within the browser,
and as you're in the travel industry, those roaming charges can be a real
killer. Focus your app development on utility and/or fun, and give your
customers something so useful or entertaining that your apps become agents
for brand awareness, reputation-building and act as a differentiating
factor between you and your competition. Besides, the app market is not
going anywhere but up.

Which side of the fence are you on? Because I'm still sitting and not quite
sure where to plant my feet ;-)

Thanks all!
Miko

-- 
---------------------------------------
Miko Coffey, BFA FRSA

Independent Web Consultant
http://www.usingmyhead.com
email: miko at usingmyhead.com

Freelance Photographer
http://www.mikocoffey.com/photography
email: mail at mikocoffey.com

phone: +44 (0)20 8678 0860
mobile: +44 (0)794 100 5431
skype: miko.coffey
twitter: mikosoft
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