uk-netmarketing Archive (2011-2015)

Thanks for the input everybody! As always, UKNM ftw :-)


On 11 March 2013 10:10, Caroline <caroline at radarmusicvideos.com> wrote:

> very timely post from Mr Godin
> thought it might be useful :)
>
>
> Begin forwarded message:
>
> *From: *"Seth Godin" <sethsblogreply at gmail.com>
> *Subject: **Seth's Blog : Connected, portable or aware*
> *Date: *10 March 2013 10:23:30 GMT
> *To: *caroline <caroline at radarmusicvideos.com>
> *Reply-To: *"Seth Godin" <sethsblogreply at gmail.com>
>
>
> Connected, portable or aware<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/HNcr-B80tC4/connected-portable-or-aware.html>
>
> There's a little bit of a rush to bring content into app form. It's so
> easy to make an ebook and cram it with videos, or to turn your how-to guide
> into something that looks slick on an iPad. I think of these electronic
> projects as the new coffee table books. Beautiful, but unfortunately, not
> widely read.
>
> The problem is this: when you turn this work into an app or augmented
> ebook, you're not moving to a less crowded market, not moving to a place
> where you will earn more attention from strangers. In fact, unless your app
> is connected, portable and/or aware, the only people who are likely to use
> it are people who were already your fans. (Not that there's anything wrong
> with that, if that's your goal.)
>
> Connected: the app works better when other people are also using it. Like
> the fax machine (what did the first owner of a fax do with it?), these apps
> have a hurdle at first, but get more and more appealing as the word
> spreads. Instagram and Twitter are connected.
>
> Portable: sure, PDFs and paper books are portable, but there are certain
> forms of content where having the content in your pocket is really useful.
> I'd put frequently updated, timely content (like the weather) or content
> I'll need to refer to again and again on this list.
>
> Aware: Our mobile devices know where we are, and in some cases, know what
> we've just done. Telematics opens the door to a huge number of
> breakthroughs, only a few of which we've seen exploited to date.
>
> Slick is not the goal. I know that apps are shiny and new and sexy, but if
> your goal is impact, you'll need at least one of these three elements--or
> you're better off in a different format. More than a decade later, email
> and free-to-share digital text and video remain killer apps if you're
> trying to spread the word.
>
> <http://feeds.feedburner.com/~ff/typepad/sethsmainblog?a=HNcr-B80tC4:AAVVTLnuVGM:yIl2AUoC8zA>
>  <http://feeds.feedburner.com/~ff/typepad/sethsmainblog?a=HNcr-B80tC4:AAVVTLnuVGM:qj6IDK7rITs>
>
> <http://p.feedblitz.com/f.share?_/28/http%3a%2f%2ffeedproxy.google.com%2f~r%2ftypepad%2fsethsmainblog%2f~3%2fHNcr-B80tC4%2fconnected-portable-or-aware.html/Connected%2c+portable+or+aware>
>  <http://p.feedblitz.com/f.share?_/30/http%3a%2f%2ffeedproxy.google.com%2f~r%2ftypepad%2fsethsmainblog%2f~3%2fHNcr-B80tC4%2fconnected-portable-or-aware.html/Connected%2c+portable+or+aware>
>  <http://p.feedblitz.com/f.share?_/16/http%3a%2f%2ffeedproxy.google.com%2f~r%2ftypepad%2fsethsmainblog%2f~3%2fHNcr-B80tC4%2fconnected-portable-or-aware.html/Connected%2c+portable+or+aware>
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>  <http://p.feedblitz.com/f.share?_/24/http%3a%2f%2ffeedproxy.google.com%2f~r%2ftypepad%2fsethsmainblog%2f~3%2fHNcr-B80tC4%2fconnected-portable-or-aware.html/Connected%2c+portable+or+aware>
> • Email to a friend<http://www.feedblitz.com/f/f.fbz?Fwd2FriendEdit=198516;24775;http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/HNcr-B80tC4/connected-portable-or-aware.html;Connected,%20portable%20or%20aware;4559294>
>  •
>
> More Recent Articles
>
>    - What's now?<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/ITWY8729sNg/whats-now.html>
>    - Macro trends don't matter so much<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/IU5SVPdjAOs/macro-trends-dont-matter.html>
>    - De-escalation<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/0-jP4FBMd_Y/de-escalation.html>
>    - The worst feedback is indifference<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/6P4u-qoQicU/the-worst-feedback-is-indifference.html>
>    - Understanding local media<http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/lHR0t28UgP8/understanding-local-media.html>
>
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