uk-netmarketing Archive (2011-2015)

Well put Angus

You've articulated the situation perfectly. I wish I could explain it to clients as well as you have put it.

Thought I'd reply in a random gesture of support! :)

All the best
Mike


 
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On 21/03/2013, at 1:10 AM, Angus Phillipson <angus at thebyte9.com> wrote:

> Hi All,
>  
> Sorry, but there is some conflation of issues going on here.
>  
> If you use standard web development tools (HTML5 / CSS mobile / Jquery Mobile / Node.js  etc)  you can achieve ‘app like’ interfaces on mobile devices,  if you have the interface development experience and choose to.  So you can use web technology to produce something that displays ‘application’ like user interfaces.   Let’s not forget that ‘web applications’  are in fact websites,  delivered within the browser (think CMS,  or something like Gmail),  but using richer user interface tools and technology.    The fact that you choose to deliver that optimised to a mobile or tablet device is just an extension of that.  If one follows best practice web standards then  ‘Adaptive’ and ‘Responsive’ interface design techniques are just design patterns for catering to different (browser) screen sizes,  they are absolutely not a technology solution.   The web standards based approach uses standards based skillset and broadens your device reach,  as that is the aim of web standards (= cheaper and easier to support across devices).  This is your ‘write once,  run everywhere’ approach.
>  
> The web standard HTML5 supports offline data caching, to allow a user to browse data offline,  within your ‘app like’ interfaces, if you designed them as such.    This data could be updated bi-directionally via a mobile or wifi network,  when available and therefore taken away to SXSW or on a weekend break, for example.   The size of the offline cache depends on the browser,  but you could use an additional underlying application to overcome that, as required.  To do that you would need an installed application,  even if it were using web standards based user interfaces for the ‘presentation layer’.    Either way you can deliver content for offline browsing either via the browser,  or within a web based application-a-like,  so no roaming charge there -  if engineered correctly.   If you wanted to geotag photos and send them back to the internet with a review at SXSW  then there is no escaping the fact that you need access to the internet,  and that this might cost you – regardless of whether it is done via an application or through a connected web browser.
>  
> You can also use a (thin client)  application wrapper to encapsulate your ‘app like’ web application (website)  and deliver it via an app store (apple  / android etc),  additionally giving you easy access to on-board device tools (accelerometer / camera / GPS etc) .  This might then look just like an ‘app’ and have an icon etc,  but be predominantly built using web standards based technology.
>  
> You could also go the completely native software application development route and use the Apple or Android software development kit (SDK) to create something unique to each environment,  if your use cases demanded.  Using objective C and the apple SDK, for examplehttps://developer.apple.com/devcenter/ios/index.action or Java and the Android SDK http://developer.android.com/sdk/index.html   If you wanted to take your iOS application and deliver something similar on Android you would have to re-engineer it, and use a different development environment and development teams ( = costly to develop and support),  but appropriate in some cases.
>  
> Talking about ‘sites’ is really a distraction in this discussion and a ‘mobile website’ may be something you navigate to within the browser,  or something that displays application  like characteristics and has an icon  (like Linkedin) – they can be one in the same.    
>  
> Whichever approach you take this is getting into proper web application and software development  (not ‘web design’!),  so choose your development partners carefully,  they need to know their web application development onions,  if you don’t have cavernous pockets.
>  
> regards
>  
> Angus
>  
>  
> --
> Angus Phillipson
> Byte9
>  
> angus at thebyte9.com
> +44 (0) 771 043 8972
> +44 (0) 0208 780 6350
>  
>  
>  
>  
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