hi, Alison, how are you?
Visual Website Optimizer and Optimizely are quite similar. Google Content
Experiments is very different.
Google confused matters quite a bit by the way they rolled it out. They
used to have 2 tools under the banner 'Google Website Optimizer'. One of
those tools was a bit like VWO/Optimizely. The other (the one that they
have merged into Google Analytics as 'Content Experiments') was quite
different.
Content Experiments allows you to compare 2 or more *complete
pages*against each other, whereas VWO/Optimizely allow you to do that,
but also
to compare sections of pages, sections across thousands of pages, etc.
Content Experiments requires you (usually) to add new code to your site to
set each test running, whereas VWO you (usually) only have to implement
code once. Content Experiments requires you to have built complete
alternative pages in advance, whereas VWO you can simply change sections
via Wysiwyg.
Here's how the setup works:
1. You must set up an alternate version (or versions) of the page you want
to test.
2. You then tell Content Experiments which page you'd like to test, and
which are the alternate URLs.
3. You also tell it what the goal point is (eg. 'checkout completed').
4. You must then add the content experiments code to the page you're
testing.
5. It splits the traffic from your master page among the variants you've
set up, and records how many of those reach the goal point, all integrated
within Google Analytics.
ie. it's basically a traffic splitter with reporting.
That's great for using on landing pages, or fairly static pages that you
can easily replicate. It does not work as well if you're wanting to test
anything that runs across multiple pages (eg. navigation, or styles that
run across multiple pages like 'product page button placement', etc), or
for many dynamically generated pages.
Hope that helps illustrate some of the limitations a bit!
dan
--
dan barker
http://www.barker.djhttp://www.linkedin.com/in/djbarker
+44 (0)7855 953 942
On Mon, Mar 25, 2013 at 11:00 AM, Peter Cunningham <
cunningham_peter2004 at yahoo.co.uk> wrote:
> Hi Alison
>> Google Experiments is absolutely fine for A/B Tests. Google removed
> multivariate testing from Website Optimizer last year and not clear if it
> is coming back in (have heard different stories). The other issue with
> Google products is no support - have been having a lot of issues with
> double firing of tags giving crazy numbers in some tests - although our
> agency did get some help from Google.
>> Heard some good things about Optimizely but not used it. Google has an
> investment in the company but its not (yet) a Google product.
>> Regards
>> --- On *Mon, 25/3/13, Alison Wade <Alison.Wade at buyagift.co.uk>* wrote:
>>> From: Alison Wade <Alison.Wade at buyagift.co.uk>
> Subject: [uk-netmarketing] VWO vs Optimisely vs Google Experiments
> To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
> Date: Monday, 25 March, 2013, 9:56
>>> Hola team netmarketing
>>>> We’re currently using VWO which is good for what we pay but has its
> limitations, we’re considering moving to optimisely but we simply can’t
> ignore the option of Google Experiments…
>>>> What are its limitations compared to a paid for tool?
>>>>>> *Kind regards,*
>> * *
>> *Alison Wade*
>> *Head of Marketing*
>>alison at buyagift.com <//mc/compose?to=alisonbuyagift [dot] com">http://mc/compose?to=alisonbuyagift [dot] com>
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