uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Rebranding Kempt

[uk-netmarketing] Rebranding Kempt

Chris Kempt chris at kempt.co.uk
Tue Nov 26 19:39:24 GMT 2013


Hi Caroline, thanks for the feedback - it’s honestly really appreciated. Difficult to get a honest third opinion nowadays.

I think you raise some very valid points here and, frankly, I know there are things that need addressing/improving but it was important to us to get the rebrand live so that we have a base to work from and improve on.

Interestingly though, it sounds like we’re not a million miles away from the objectives - we definitely are doing different stuff now and are extremely specialised and it’s also true that we’re not entirely focussed on client briefs either…

But I do take you usability points of board and I agree that we need more content and greater clarity of messaging too.

Anyway, thanks again and yes! Please do let us know when you need feedback too :o)

Cheers

C



Chris Kempt - Kempt
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Witness the man, the woman, the legends – http://stuntlegends.com<http://stuntlegends.com/>

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387




On 19 Nov 2013, at 07:51, Caroline <caroline at radarmusicvideos.com<mailto:caroline at radarmusicvideos.com>> wrote:

Hi Chris

I LOVE the illustrations.
It doesn't answer 'where am I and what can I do here?' on either pages one or two, but it is undeniably exciting, so I don't mind clicking on to find out more. At this point I'm not entirely sure if you're a service or a community.
Takes a short while to understand you're showing me a slideshow - ref: don't make me think
Frustrating not to be able to click on the text bottom lhs to see more.
Takes a guess to click on 'pages' to access navigation - call it menu instead? = you're stepping away from web conventions, ie bad idea, ie don't make me think
Not much branding about Kempt, kind of a suprise to see it mentioned again in the menu.
Previous work pages too dominated by style of website - implies all your projects are styled the same.

Main impressions.
You're fun and very good illustrators.
You're not entirely focussed on client briefs
It's nice and simple but at the same time you've made it a bit unnecessarily difficult and busy.

Overall
I really like it, but it would have to be a very specific project, one very similar to your design, that I would come to you for.

Hope that helps.
We've got a new design coming on soon, I'll have to be brave like you and put it up for feedback.
Very best

Cx


Caroline Bottomley
Managing Director
Radar<http://www.radarmusicvideos.com/home>
Twitter<https://twitter.com/radarmusicvideo>
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Radar connects labels and artists to talented new music video directors worldwide
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Winner Best Music Start-Up<http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/> Music 4.5

On 15 Nov 2013, at 00:20, Chris Kempt <chris at kempt.co.uk<mailto:chris at kempt.co.uk>> wrote:

Hello old friends!

Welli’s been a touch quiet on the list recently, are you all still there? Just super busy I guess or maybe we’re all getting to that old and jaded part of our career where we just buckle down and get on with earning money for our partners/kids/other expensive habits?

Well anyway, Kempt quietly passed a couple of milestones this year:

1) We turned 10 (and I forgot!).

2) We finally got around to the rebrand that i’ve been planning for at least… 9 years?!

We’ve just got the website up (www.kempt.co.uk<http://www.kempt.co.uk/>) so I’d really love it if you could swing by, take a look and let me know what you think? Does it work? Is there enough content on there? Does anything not make sense? I look forward to being ritually torn apart in due course :o)

Cheers

C


Chris Kempt - Kempt
T  08456 800899 M 07701 048632
E chris at kempt.co.uk<mailto:chris at kempt.co.uk>

Witness the man, the woman, the legends – http://stuntlegends.com<http://stuntlegends.com/>

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387




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