uk-netmarketing Archive (2011-2015)

Hi Andy,

My first questions is WHY?

Suzy

Suzy Turnbull (Dip Dig M)
Managing Director
E: Marketing Tactics

Email:       sturnbull at emarketing-tactics.com
Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
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Tel:            +(507) 265 3508 | +(507) 6480 3623
Skype:       suzyturnbull
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From:  Andy Connor <andy at wizzmail.co.uk>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Tuesday, August 27, 2013 6:39 AM
To:  'uk-netmarketing' <uk-netmarketing at mm.chinwag.com>
Subject:  [uk-netmarketing] Changing domain names/websites pitfalls?

Dear All
 
I have a conundrum that I cannot workout, so I thought I would come to the
fountain of all credible knowledge!
 
I have a client that has been using website for over 5 years lets call it
say www.theeatery.co.uk <http://www.theeatery.co.uk> , it has been been
reviewed on various sites such as Twitter, Open Table, Trip Advisor and by
various food related critic¹s websites. All of these reviews refer to
www.theeatery.co.uk <http://www.theeatery.co.uk>  and  The Eatery. Google
has also indexed the site over the years and rank is good.
 
The client now wishes to change his domain name and website to
www.theeaterylondon.co.uk <http://www.theeaterylondon.co.uk>  ­ What are the
SEO pitfalls to this and what is the best way to manage this move and to
maximise retention or transfer, if possible, of the rankings and relevance
of reviews?  
 
Suggestions have been:-
 
Run both sites in parallel (what a PITA!)
Set up 301 redirects per page
Contact review sites to change their reference to the new site
www.theeaterylondon.co.uk <http://www.theeaterylondon.co.uk>
Don¹t do it.
 
Any guidance or points to relevant papers would be very much appreciated.
 
Best regards
 
Andy Connor
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