uk-netmarketing Archive (2011-2015)

I've got a number of clients I have advised against Hubspot and similar. The 'sell' is very attractive and there are a number of suppliers who are all offering Content/Automated Marketing... 

However the actual cost is high, and you can piece together a much more effective solution using a number of best in class solutions rather than one of these 'all in one packages' - which is what we're doing for a number of clients.

Ultimately, though, it's more how you use it and the two issues that most clients face is:
- You can have the right structure in place, but if the content/creative/message is not good enough, then you'll miss out
- These systems may automate / streamline, but they are 'dumb' and you still need to know how to identify KPIs and segment your data in order to really know how it's progressing

Thanks

John


On 20 Jan 2014, at 11:38, Caroline <caroline at radarmusicvideos.com> wrote:

> Just noting I'm very interest in answers to this question too!
> We've thought a bit about Hubspot before
> C
> 
> 
> 
> On 19 Jan 2014, at 12:57, Dr Benjaman Schogler <ben at skoogmusic.com> wrote:
> 
>> Has anyone used, or have any experience of http://www.hubspot.com/
>> 
>> We are a small tech startup making,shipping and supporting a new musical instrument for people with disabilities: http://youtu.be/IDGREk0YuSA
>> 
>> We have very limited resources and need to try and make our website work as hard as possible for us marketing wise. We have been approached by Hubspot and on the face of it it seems like a useful set of tools to help a small company line us make better use of our digital
>> Channels. But there is a cost !
>> 
>> So I just wondered if anyone has heard anything about Hubspot or could provide any views ?
>> 
>> Cheers
>> Benjaman 
>> 
>> Sent from my iPhone, please excuse brevity and typing errors. 
>> 
>> On 17 Jan 2014, at 11:19, Peters Cunningham <cunningham_peter2004 at yahoo.co.uk> wrote:
>> 
>>> OK - my experience has been buying ads, although I have been talking with a lot of people in the industry in the last 6 months about a possible ad solution, I would not profess to have any expertise on the selling side. There will no doubt be people on this list better placed to advise you.
>>> 
>>> I guess you could talk to the SSP solutions like Rubicon and Pubmatic. Maybe still worth talking to people like Rocketfuel, DataXu and Infectious as they are interested data attached to cookies to feed into their targeting.
>>> 
>>> You could also earn money by adding javascript to your site to cookie users according to pre-defined behaviours (i.e.do they write reviews on electronics etc) to be targeted off your site - anyone like Exelate, Lotame, Bluekai, ibehavior would love to talk to you about that. They would attach some attribute to the cookie and then add it to a cookie pool that is made available to advertisers. Even CallCredit and Acxiom are looking for people with users who log in, as they will hash the email and add it to the cookie, which will allow them to match the cookie to the wealth of offline data they hold linked to email addresses. The data is then used to put the cookie in a pool of people in a geo-demographic group or with an income level or credit rating etc. Basically its a way your audience can be monetised off your site - you may want to think if this is compatible with your business and if your consents are wide enough.
>>> 
>>> Your data will be more valuable the more you know about your audience. The agencies could be interested, as the main complaint I heard is that when they buy data from Exelate etc they have no idea where it comes from. But contacting all the agencies would be very resource intensive. 
>>> 
>>> 
>>> From: Glen Collins <glen at glencollins.com>
>>> To: 'Peter Cunningham' <cunningham_peter2004 at yahoo.co.uk>; 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com> 
>>> Sent: Friday, 17 January 2014, 10:50
>>> Subject: RE: [uk-netmarketing] RTB
>>> 
>>> Hi Peter
>>> 
>>> We’re actually on the other side of the fence; ie a publisher, so not buying but selling.
>>>  
>>> So I guess the broader question is how do we get the most revenue for our display inventory?
>>>  
>>> Currently we have some limited direct/brand sales (eg a 3 day Vodafone site takeover recently) and Google Adx
>>>  
>>> The site in question is www.reviewcentre.com
>>>  
>>> Regards
>>>  
>>> Glen.
>>>  
>>>  
>>> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Peter Cunningham
>>> Sent: 14 January 2014 10:53
>>> To: uk-netmarketing
>>> Subject: Re: [uk-netmarketing] RTB
>>>  
>>> The answer depends on whether you are already doing display and how much you spend. Do you intend to go direct or via an agency?
>>> 
>>> If you are spending a lot on display already then you could speak with someone like Criteo who will do prospection on a CPC basis (i.e. they have moved beyond retargeting). Their minimum spend is very high but there are ways around that. I had some good results with Mexad which was then bought by DataXu. An interesting option is Affectv which targets people who discuss or favourite stuff in social networks that is relevant to your business. Also Infectious Media are worth looking at. The minimum spend and commitment with these will vary (between £5-15k) but if you are looking for an algorithm to work out the best inventory to buy then you need to leave it time to 'learn'. So constantly switching providers doesn't make sense.
>>> 
>>> You could also speak with Quantcast - they will tell you until they are blue in the face that you should not look at clicks as a valid metric from display and you should accept that as long as the banner was served as the last recorded action point (even weeks before the conversion) or even just somewhere in the buying cycle that it should be credited with some or all of the conversion. I am prepared to accept that not all banners will be clicked and some brand reinforcement can be gained even from peripheral vision but am sceptical of approaches that not only require you to bend over backwards to give banners the benefit of all the doubt in all cases but require a backwards triple salto and flip to favour banners.
>>> 
>>> If you are new to RTB and/or have a small budget you could try a company like Adizio.
>>>  
>>>  
>>> From: Glen Collins <glen at glencollins.com>
>>> To: 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com> 
>>> Sent: Friday, 10 January 2014, 16:13
>>> Subject: [uk-netmarketing] RTB
>>>  
>>> Happy New Year to all.
>>>  
>>> Just wondered if anyone on the list has any views / experiences of RTB partners?
>>>  
>>> I have a web property that may benefit from RTB but am unsure which one(s) to look at, so any tips and pointers gratefully received
>>>  
>>> Regards
>>>  
>>> Glen
>>>  
>>> 
>>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>> 
>>> Chinwag Jobs is the leading specialist recruitment website for digital
>>> roles in the UK. Used by major companies such as BBC, Electronic
>>> Arts, Kingston University as well as the majority of recruitment
>>> agencies who place staff in the sector.
>>> 
>>> Take a look through our listings or register to advertise your
>>> own vacancies today.
>>> 
>>> >> CHINWAG JOBS: http://jobs.chinwag.com
>>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>>> You're subscribed to uk-netmarketing to change your options or
>>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>>> 
>>> uk-netmarketing discussion list is powered by http://chinwag.com
>>> 
>>> 
>>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>> 
>>> Chinwag Jobs is the leading specialist recruitment website for digital
>>> roles in the UK. Used by major companies such as BBC, Electronic
>>> Arts, Kingston University as well as the majority of recruitment
>>> agencies who place staff in the sector.
>>> 
>>> Take a look through our listings or register to advertise your
>>> own vacancies today.
>>> 
>>>>> CHINWAG JOBS: http://jobs.chinwag.com
>>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>>> You're subscribed to uk-netmarketing to change your options or
>>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>>> 
>>> uk-netmarketing discussion list is powered by http://chinwag.com
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>> 
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>> 
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>> 
>>>> CHINWAG JOBS: http://jobs.chinwag.com
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>> You're subscribed to uk-netmarketing to change your options or
>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>> 
>> uk-netmarketing discussion list is powered by http://chinwag.com
> 
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com

John Braithwaite
Ergo Digital Ltd - Giving You Many Happy Returns!

01962 605 000
07977 272752 

W: www.ergodigital.com
E: john at ergodigital.com
T: twitter.com/johnnymb
L: linkedin.com/in/johnmbraithwaite 

Latest Headline:5 Keys to Getting the Best Performance from your SEO Supplier
http://ergodigital.com/5-keys-to-getting-the-best-performance-from-your-seo-supplier/

Ergo Digital Limited
The Old Post Office
Shortheath Lane
Sulhamstead
Reading
BERKSHIRE
RG7 4EQ








-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20140121/61da2f09/attachment.html>