uk-netmarketing Archive (2011-2015)

Hi there Benjamin,

I was waiting to see what other people were saying about Hubspot before
contributing, but nobody seems to be coming forward!  So let me start by
telling you that we have not actually USED Hubspot, but that we have had
some experience of dealing with them and have also researched some other
Marketing Automation platforms just in the last month.

Background:
We were researching Hubspot and other platforms for a client that has a
database of around 10,000 people on Netsuite.  Comparison platforms were
Pardot (part of Sales Force) and Sales Fusion (which actually doesn¹t
integrate with Netsuite but we thought it did and researched it anyway!).
And we also looked at some other Email Marketing platforms/on the verge of
being Marketing Automation programs such as Silverpop as well as Email
marketing programs that are a bit more robust than Mail Chimp such as
Delivra.

What we learned:  
Hubspot have a very interesting platform that integrates everything and
apparently ³works" for Email, Lead Management, Social, Analytics and Lead
Scoring.  But, they are a large, aggressive American company with a lot of
pressure to perform and according to people I know who have used them, apply
the same tactics to clients and resellers.

Hubspot ideally want to put you on their website platform to properly
integrate with their system so they have you hook, line and sinker!  (It
would be difficult to walk away from them if you were not happy or the costs
were getting out of line down the road).   They are very expensive: the
monthly costs of their platform are around $2400.00 compared to $750.00 -
$1000.00 a month on Pardot and between $1000.00 - $2000.00 on Sales Fusion.
In addition, there is a limit to the number of emails that you can send on
Hubspot with a database of 10,000, which doesn¹t seem to be the case on
other platforms.

At the end of the day its down to budget, resources and what your objectives
are.   Also, it depends on the size and complexity of your database.  If you
have a smallish database then you can very easily and satisfactorily use
other platforms that integrate with each other and do more or less the same
job as Hubspot but without the big price tag.

Best wishes,

Suzy

Suzy Turnbull (Dip Dig M)
Managing Director
E: Marketing Tactics

Email:       sturnbull at emarketing-tactics.com
Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
<http://emarketing-tactics.com>
Tel:            +(507) 265 3508 | +(507) 6480 3623
Skype:       suzyturnbull
Linked In:  http://pa.linkedin.com/in/suzyturnbull
<http://pa.linkedin.com/in/suzyturnbull>






From:  Dr Benjaman Schogler <ben at skoogmusic.com>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Sunday, January 19, 2014 at 7:57
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  [uk-netmarketing]  Hubspot inbound marketing

Has anyone used, or have any experience of http://www.hubspot.com/

We are a small tech startup making,shipping and supporting a new musical
instrument for people with disabilities: http://youtu.be/IDGREk0YuSA

We have very limited resources and need to try and make our website work as
hard as possible for us marketing wise. We have been approached by Hubspot
and on the face of it it seems like a useful set of tools to help a small
company line us make better use of our digital
Channels. But there is a cost !

So I just wondered if anyone has heard anything about Hubspot or could
provide any views ?

Cheers
Benjaman 

Sent from my iPhone, please excuse brevity and typing errors.

On 17 Jan 2014, at 11:19, Peters Cunningham
<cunningham_peter2004 at yahoo.co.uk> wrote:

> OK - my experience has been buying ads, although I have been talking with a
> lot of people in the industry in the last 6 months about a possible ad
> solution, I would not profess to have any expertise on the selling side. There
> will no doubt be people on this list better placed to advise you.
> 
> I guess you could talk to the SSP solutions like Rubicon and Pubmatic. Maybe
> still worth talking to people like Rocketfuel, DataXu and Infectious as they
> are interested data attached to cookies to feed into their targeting.
> 
> You could also earn money by adding javascript to your site to cookie users
> according to pre-defined behaviours (i.e.do they write reviews on electronics
> etc) to be targeted off your site - anyone like Exelate, Lotame, Bluekai,
> ibehavior would love to talk to you about that. They would attach some
> attribute to the cookie and then add it to a cookie pool that is made
> available to advertisers. Even CallCredit and Acxiom are looking for people
> with users who log in, as they will hash the email and add it to the cookie,
> which will allow them to match the cookie to the wealth of offline data they
> hold linked to email addresses. The data is then used to put the cookie in a
> pool of people in a geo-demographic group or with an income level or credit
> rating etc. Basically its a way your audience can be monetised off your site -
> you may want to think if this is compatible with your business and if your
> consents are wide enough.
> 
> Your data will be more valuable the more you know about your audience. The
> agencies could be interested, as the main complaint I heard is that when they
> buy data from Exelate etc they have no idea where it comes from. But
> contacting all the agencies would be very resource intensive.
> 
> 
>   
>  
>  
>  
> 
>    From: Glen Collins <glen at glencollins.com>
>  To: 'Peter Cunningham' <cunningham_peter2004 at yahoo.co.uk>; 'uk-netmarketing'
> <uk-netmarketing at mm.chinwag.com>
>  Sent: Friday, 17 January 2014, 10:50
>  Subject: RE: [uk-netmarketing] RTB
>   
>  
> 
> Hi Peter
> 
> We¹re actually on the other side of the fence; ie a publisher, so not buying
> but selling.
>   
> So I guess the broader question is how do we get the most revenue for our
> display inventory?
>   
> Currently we have some limited direct/brand sales (eg a 3 day Vodafone site
> takeover recently) and Google Adx
>   
> The site in question is www.reviewcentre.com <http://www.reviewcentre.com/>
>   
> Regards
>   
> Glen.
>   
>   
> From: uk-netmarketing-bounces at mm.chinwag.com
> [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Peter Cunningham
> Sent: 14 January 2014 10:53
> To: uk-netmarketing
> Subject: Re: [uk-netmarketing] RTB
>   
> The answer depends on whether you are already doing display and how much you
> spend. Do you intend to go direct or via an agency?
> 
> If you are spending a lot on display already then you could speak with someone
> like Criteo who will do prospection on a CPC basis (i.e. they have moved
> beyond retargeting). Their minimum spend is very high but there are ways
> around that. I had some good results with Mexad which was then bought by
> DataXu. An interesting option is Affectv which targets people who discuss or
> favourite stuff in social networks that is relevant to your business. Also
> Infectious Media are worth looking at. The minimum spend and commitment with
> these will vary (between £5-15k) but if you are looking for an algorithm to
> work out the best inventory to buy then you need to leave it time to 'learn'.
> So constantly switching providers doesn't make sense.
> 
> You could also speak with Quantcast - they will tell you until they are blue
> in the face that you should not look at clicks as a valid metric from display
> and you should accept that as long as the banner was served as the last
> recorded action point (even weeks before the conversion) or even just
> somewhere in the buying cycle that it should be credited with some or all of
> the conversion. I am prepared to accept that not all banners will be clicked
> and some brand reinforcement can be gained even from peripheral vision but am
> sceptical of approaches that not only require you to bend over backwards to
> give banners the benefit of all the doubt in all cases but require a backwards
> triple salto and flip to favour banners.
> 
> If you are new to RTB and/or have a small budget you could try a company like
> Adizio.
>   
>   
> 
> From: Glen Collins <glen at glencollins.com>
> To: 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com>
> Sent: Friday, 10 January 2014, 16:13
> Subject: [uk-netmarketing] RTB
>   
> Happy New Year to all.
>  
> Just wondered if anyone on the list has any views / experiences of RTB
> partners?
>  
> I have a web property that may benefit from RTB but am unsure which one(s) to
> look at, so any tips and pointers gratefully received
>  
> Regards
>  
> Glen
>  
> 
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