uk-netmarketing Archive (2011-2015)

Caroline

I own www.reviewcentre.com ­ a 2million users a month consumer review
website which has been going since 1999, so have a fair bit of experience in
this space.

On our site we don¹t allow people to write reviews on individuals as it¹s a
legal minefield.  For your service this seems unavoidable, so I¹d say if
you¹re going to do it like this you should pre-moderate all your content and
don¹t allow anything to go up that is obviously (potentially) libellous.

Remember it¹s only libel if it¹s not true ­ so saying someone is a fraudster
is potentially perfectly acceptable as long as they can back up their claim
(this is where life gets tricky for youŠ)

We have developed our own platform which automatically pre-moderates all our
content and resolves a lot (but not allŠ) of these types of issues.  But as
I say, for your service which is obviously potentially highly flammable, I¹d
say you should definitely pre-moderate and do it with extreme caution.
Generally speaking reviews on individuals is something I wouldn¹t really
advise people to offer.

Hope that helps

Glen.

From:  Caroline <caroline at radarmusicvideos.com>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Saturday, 7 June 2014 09:15
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  [uk-netmarketing] Allowing Reviews

Hello Chinwag

We're going to encourage reviews about directors on Radar. A much requested
feature.
Commissioners will be able to leave a review about a director on the
director's profile page.
The director will be able to reply, once.
We'll character-limit both text entry boxes and neither party will be able
to make more than one statement each.

All will be fine, until a commissioner says something like
'Avoid this director at all costs, she was unreliable, a liar and as far as
we're concerned, she stole our money'
and the director says something like
'We behaved perfectly. This commissioner is a fraudster, you should never
work with him'.

Then what? We've got two libellous statements on our website and if
either/both are so minded, it'll spill into social media etc etc.

Any advice dear uk net marketers?

many thanks as ever

Caroline




Caroline Bottomley

Managing Director
Radar Music Videos <http://www.radarmusicvideos.com/home>
Twitter <https://twitter.com/radarmusicvideo>
Radar connects labels and artists to talented new music video directors
worldwide
Winner European Lovie Awards <https://www.peopleslovie.eu/#music-0>
Winner Best Music Start-Up
<http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/>
Music 4.5
Mailing list <http://eepurl.com/1Nzs>  - the business of music video






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