uk-netmarketing Archive (2011-2015)

Hi Sam, you may be right about that and, frankly can’t justify that assertion with any *actual* knowledge however I can say that this was the position communicated to us by Channel four at an event of theirs last year. I guess the thing that’s missing though is that this position needs to also be backed up with a substantial disclaimer.

If Alex or John from Sheridans are still on the list I’m sure they’d be able to wade in with a much better explanation tho.

Cheers

C


Chris Kempt - Kempt
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Stunt Guy 2.0 - only on iOS 17th April: http://www.themagnificentstunts.com/stunt-guy-2/

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On 16 Jun 2014, at 11:49, Sam Michel <sam at chinwag.com<mailto:sam at chinwag.com>> wrote:

Hiya...

Good tips from Chris, but I don't think the - no moderation = users' liability - is actually true, although it's been a long time since I checked it. I'd imagine that it presents a more reasonable legal position.

Comments/reviews are a minefield, especially if you have some particularly litigious person who believes that they've been libelled. Having said that, we've only had 3 libel threats in 15 years. They tend to relate to personal comments.

I'd suggest starting with a hybrid pre-moderation model - you probably won't start with an avalanche of reviews, so it's not likely to be too crippling to begin with - so all first reviews are checked before posting. After a set number, e.g. 3, then users can post without moderation.

Add flagging into the reviews so that users can complain about a review and automatically zap the review after say 2 or 3 complaints and review manually.

If you're still using Drupal there's a bunch of modules that should do this for you automatically.

Tempero and eModeration both offer commercial services handling this type of moderation, but you'll need to have a chunk of traffic and users (and budget) to make it worth their while. Last time I checked, they'd published some useful guides though.

Hope that helps.


Toodle Pip

Sam

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On 12 June 2014 13:45, Chris Kempt <chris at kempt.co.uk<mailto:chris at kempt.co.uk>> wrote:
As I understand it there are essentially two options:

1) Moderate and become partially liable if there happens to be an issue post moderation.
2) Don’t moderate at all and load the liability on the user.

IMHO, for a small operation the latter is the only realistic option however you can reduce the potential for issues through clever design of the system. For example, perhaps instead of allowing reviews you use facebook-style likes or perhaps position it as a recommendation as opposed to a review? That way good suppliers should get more recommendations than bad ones and the whole thing becomes a bit less risky.

Cheers

C


Chris Kempt - Kempt
+44 (0) 8456 800899<tel:%2B44%20%280%29%208456%20800899> || +44 (0) 7701 048632
chris at kempt.co.uk<mailto:chris at kempt.co.uk>
www.kempt.co.uk<http://www.kempt.co.uk/>

Stunt Guy 2.0 - only on iOS 17th April: http://www.themagnificentstunts.com/stunt-guy-2/

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387




On 11 Jun 2014, at 14:10, Caroline Bottomley <caroline at radarmusicvideos.com<mailto:caroline at radarmusicvideos.com>> wrote:

Thanks Glen, that's really useful.
I'll go and have a nosey around myratedpeople and sites like that too

much obliged
Caroline




On 10 Jun 2014, at 10:34, Glen Collins <glen at glencollins.com<mailto:glen at glencollins.com>> wrote:

Caroline

I own www.reviewcentre.com<http://www.reviewcentre.com/> – a 2million users a month consumer review website which has been going since 1999, so have a fair bit of experience in this space.

On our site we don’t allow people to write reviews on individuals as it’s a legal minefield.  For your service this seems unavoidable, so I’d say if you’re going to do it like this you should pre-moderate all your content and don’t allow anything to go up that is obviously (potentially) libellous.

Remember it’s only libel if it’s not true – so saying someone is a fraudster is potentially perfectly acceptable as long as they can back up their claim (this is where life gets tricky for you…)

We have developed our own platform which automatically pre-moderates all our content and resolves a lot (but not all…) of these types of issues.  But as I say, for your service which is obviously potentially highly flammable, I’d say you should definitely pre-moderate and do it with extreme caution.  Generally speaking reviews on individuals is something I wouldn’t really advise people to offer.

Hope that helps

Glen.

From: Caroline <caroline at radarmusicvideos.com<mailto:caroline at radarmusicvideos.com>>
Reply-To: uk-netmarketing <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Date: Saturday, 7 June 2014 09:15
To: uk-netmarketing <uk-netmarketing at mm.chinwag.com<mailto:uk-netmarketing at mm.chinwag.com>>
Subject: [uk-netmarketing] Allowing Reviews

Hello Chinwag

We're going to encourage reviews about directors on Radar. A much requested feature.
Commissioners will be able to leave a review about a director on the director's profile page.
The director will be able to reply, once.
We'll character-limit both text entry boxes and neither party will be able to make more than one statement each.

All will be fine, until a commissioner says something like
'Avoid this director at all costs, she was unreliable, a liar and as far as we're concerned, she stole our money'
and the director says something like
'We behaved perfectly. This commissioner is a fraudster, you should never work with him'.

Then what? We've got two libellous statements on our website and if either/both are so minded, it'll spill into social media etc etc.

Any advice dear uk net marketers?

many thanks as ever

Caroline




Caroline Bottomley

Managing Director
Radar Music Videos<http://www.radarmusicvideos.com/home>
Twitter<https://twitter.com/radarmusicvideo>
Radar connects labels and artists to talented new music video directors worldwide
Winner European Lovie Awards<https://www.peopleslovie.eu/#music-0>
Winner Best Music Start-Up<http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/> Music 4.5
Mailing list<http://eepurl.com/1Nzs> - the business of music video






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Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
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~~ Chinwag Jobs: Find your perfect new job or next team member ~~

Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
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