uk-netmarketing Archive (2011-2015)

Tue Jun 24 15:34:53 BST 2014

Do you make these up Chris? Admit it - Urban Dictionary is your own personal
blog, right?

J

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Chris Kempt
Sent: 23 June 2014 15:44
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Allowing Reviews

:) 

Love your work man - for real.

C

Chris Kempt - Kempt
+44 (0) 8456 800899 || +44 (0) 7701 048632

 <mailto:chris at kempt.co.uk> chris at kempt.co.uk 

 <http://www.kempt.co.uk> www.kempt.co.uk

Stunt Guy 2.0 - only on iOS 17th April:
<http://www.themagnificentstunts.com/stunt-guy-2/>
http://www.themagnificentstunts.com/stunt-guy-2/

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.

Kempt Limited registered in the UK, Company number 4725387

On 20 Jun 2014, at 14:02, Caroline <caroline at radarmusicvideos.com> wrote:

so I looked up LYWMFR on UrbanDictionary 

but it's not there yet!

I guess it's like MKTGMFR?

:))

On 17 Jun 2014, at 07:27, Chris Kempt <chris at kempt.co.uk> wrote:

Thanks Alex LYWMFR :)

C

Chris Kempt - Kempt
+44 (0) 8456 800899 || +44 (0) 7701 048632

 <mailto:chris at kempt.co.uk> chris at kempt.co.uk 

 <http://www.kempt.co.uk/> www.kempt.co.uk

Stunt Guy 2.0 - only on iOS 17th April:
<http://www.themagnificentstunts.com/stunt-guy-2/>
http://www.themagnificentstunts.com/stunt-guy-2/

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.

Kempt Limited registered in the UK, Company number 4725387

On 17 Jun 2014, at 12:20, Alex Chapman < <mailto:achapman at sheridans.co.uk>
achapman at sheridans.co.uk> wrote:

Thanks Chris

So the position is that if you are hosting third party content (which would
include comments / reviews) then under the Ecommerce Directive /
Regulations, you are only liable if you

*	control or have knowledge of the illegal activity or information;
and
*	fail to act expeditiously removes the offending information when
alerted to it.

So generally speaking that is what we recommend not monitoring / moderating
and having a process to remove defamatory or other unlawful content when
made aware of it.

There are a great many ways this can all be managed though.

For example you could have the community moderate for you - in which case
you don't have control / knowledge / liability but can still get some kind
of moderation.

Cheers

ALEX CHAPMAN

Telephone +44 (0)20 7079 0145
Email  <mailto:achapman at sheridans.co.uk> achapman at sheridans.co.uk
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From: Chris Kempt [ <mailto:chris at kempt.co.uk> mailto:chris at kempt.co.uk] 
Sent: 17 June 2014 12:12
To: uk-netmarketing
Subject: Re: [uk-netmarketing] Allowing Reviews

Hi Sam, you may be right about that and, frankly can't justify that
assertion with any *actual* knowledge however I can say that this was the
position communicated to us by Channel four at an event of theirs last year.
I guess the thing that's missing though is that this position needs to also
be backed up with a substantial disclaimer. 

If Alex or John from Sheridans are still on the list I'm sure they'd be able
to wade in with a much better explanation tho.

Cheers

C

Chris Kempt - Kempt
+44 (0) 8456 800899 || +44 (0) 7701 048632

 <mailto:chris at kempt.co.uk> chris at kempt.co.uk

 <http://www.kempt.co.uk/> www.kempt.co.uk

Stunt Guy 2.0 - only on iOS 17th April:
<http://www.themagnificentstunts.com/stunt-guy-2/>
http://www.themagnificentstunts.com/stunt-guy-2/

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.

Kempt Limited registered in the UK, Company number 4725387

On 16 Jun 2014, at 11:49, Sam Michel < <mailto:sam at chinwag.com>
sam at chinwag.com> wrote:

Hiya...

Good tips from Chris, but I don't think the - no moderation = users'
liability - is actually true, although it's been a long time since I checked
it. I'd imagine that it presents a more reasonable legal position.

Comments/reviews are a minefield, especially if you have some particularly
litigious person who believes that they've been libelled. Having said that,
we've only had 3 libel threats in 15 years. They tend to relate to personal
comments.

I'd suggest starting with a hybrid pre-moderation model - you probably won't
start with an avalanche of reviews, so it's not likely to be too crippling
to begin with - so all first reviews are checked before posting. After a set
number, e.g. 3, then users can post without moderation.

Add flagging into the reviews so that users can complain about a review and
automatically zap the review after say 2 or 3 complaints and review
manually.

If you're still using Drupal there's a bunch of modules that should do this
for you automatically.

Tempero and eModeration both offer commercial services handling this type of
moderation, but you'll need to have a chunk of traffic and users (and
budget) to make it worth their while. Last time I checked, they'd published
some useful guides though.

Hope that helps.

Toodle Pip

Sam

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On 12 June 2014 13:45, Chris Kempt < <mailto:chris at kempt.co.uk>
chris at kempt.co.uk> wrote:

As I understand it there are essentially two options:

1) Moderate and become partially liable if there happens to be an issue post
moderation.

2) Don't moderate at all and load the liability on the user.

IMHO, for a small operation the latter is the only realistic option however
you can reduce the potential for issues through clever design of the system.
For example, perhaps instead of allowing reviews you use facebook-style
likes or perhaps position it as a recommendation as opposed to a review?
That way good suppliers should get more recommendations than bad ones and
the whole thing becomes a bit less risky.

Cheers

C

Chris Kempt - Kempt
 <tel:%2B44%20%280%29%208456%20800899> +44 (0) 8456 800899 || +44 (0) 7701
048632

 <mailto:chris at kempt.co.uk> chris at kempt.co.uk

 <http://www.kempt.co.uk/> www.kempt.co.uk

Stunt Guy 2.0 - only on iOS 17th April:
<http://www.themagnificentstunts.com/stunt-guy-2/>
http://www.themagnificentstunts.com/stunt-guy-2/

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.

Kempt Limited registered in the UK, Company number 4725387

On 11 Jun 2014, at 14:10, Caroline Bottomley <
<mailto:caroline at radarmusicvideos.com> caroline at radarmusicvideos.com> wrote:

Thanks Glen, that's really useful.

I'll go and have a nosey around myratedpeople and sites like that too

much obliged

Caroline

On 10 Jun 2014, at 10:34, Glen Collins < <mailto:glen at glencollins.com>
glen at glencollins.com> wrote:

Caroline

I own  <http://www.reviewcentre.com/> www.reviewcentre.com - a 2million
users a month consumer review website which has been going since 1999, so
have a fair bit of experience in this space.

On our site we don't allow people to write reviews on individuals as it's a
legal minefield.  For your service this seems unavoidable, so I'd say if
you're going to do it like this you should pre-moderate all your content and
don't allow anything to go up that is obviously (potentially) libellous.

Remember it's only libel if it's not true - so saying someone is a fraudster
is potentially perfectly acceptable as long as they can back up their claim
(this is where life gets tricky for you.)

We have developed our own platform which automatically pre-moderates all our
content and resolves a lot (but not all.) of these types of issues.  But as
I say, for your service which is obviously potentially highly flammable, I'd
say you should definitely pre-moderate and do it with extreme caution.
Generally speaking reviews on individuals is something I wouldn't really
advise people to offer.

Hope that helps

Glen.

From: Caroline < <mailto:caroline at radarmusicvideos.com>
caroline at radarmusicvideos.com>
Reply-To: uk-netmarketing < <mailto:uk-netmarketing at mm.chinwag.com>
uk-netmarketing at mm.chinwag.com>
Date: Saturday, 7 June 2014 09:15
To: uk-netmarketing < <mailto:uk-netmarketing at mm.chinwag.com>
uk-netmarketing at mm.chinwag.com>
Subject: [uk-netmarketing] Allowing Reviews

Hello Chinwag

We're going to encourage reviews about directors on Radar. A much requested
feature.

Commissioners will be able to leave a review about a director on the
director's profile page.

The director will be able to reply, once.

We'll character-limit both text entry boxes and neither party will be able
to make more than one statement each.

All will be fine, until a commissioner says something like

'Avoid this director at all costs, she was unreliable, a liar and as far as
we're concerned, she stole our money'

and the director says something like

'We behaved perfectly. This commissioner is a fraudster, you should never
work with him'.

Then what? We've got two libellous statements on our website and if
either/both are so minded, it'll spill into social media etc etc.

Any advice dear uk net marketers?

many thanks as ever

Caroline

Caroline Bottomley

Managing Director

 <http://www.radarmusicvideos.com/home> Radar Music Videos

 <https://twitter.com/radarmusicvideo> Twitter

Radar connects labels and artists to talented new music video directors
worldwide

Winner  <https://www.peopleslovie.eu/#music-0> European Lovie Awards

Winner
<http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/>
Best Music Start-Up Music 4.5

 <http://eepurl.com/1Nzs> Mailing list - the business of music video

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