uk-netmarketing Archive (2011-2015)

Thanks Jon - much appreciated. I thought that was the answer, it's
frustrating that we have to do both, particularly when occasionally they
don't marry up, but there you go!

On 23 January 2015 at 13:53, <jclarke at ic24.net> wrote:

> Hi John - the answer below is from my Paid Search Team, kind regards, Jon
> Clarke, Head of Digital, Space & Time Media jon at spaceandtime.co.uk
>
> Not Both as they are attributed in different ways.
>
> Depends on how the goal is set up on the website. I would normally say
> Analytics that way all Goal are attributed in the same way. I would use
> conversion tags for AdWords/Bing even Facebook if I was looking at these
> mediums as a separate entity.
>
> Regards
>
> Richard Linklater
> Senior PPC Specialist
>
>
>
>
>
>
> On Jan 23 2015, John Braithwaite wrote:
>
> Hi All
>
> So, just trying to work out my metrics and throwing this out there… for
> just measuring PPC performance
>
> - Adwords (and Bing) conversion tracking
> OR
> - Analytics tracking
> OR
> - Both
>
> Thoughts?
>
> Many thanks
>
>
> John Braithwaite
> Ergo Digital Limited
>
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