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[RHS Linux User]

Mail Server 2.0); Fri, 24 Apr 1998 17:21:48 +0100

Subject: Re: UKNM: Indexfinger

Date: Fri, 24 Apr 98 17:18:47 -0000

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seancmail [dot] headland [dot] co [dot] uk

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From: Sean Clark <

seancheadland [dot] co [dot] uk

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uk-netmarketingchinwag [dot] com

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>Maybe this is the microequivalent of the end of the Jurassic period... I'd 

>love to be able to identify the precipitator. It will be interesting to 

>see who comes out of the end of this - and what alliances are going to be 

>formed in order to allow the real talents to continue in the business...


I think that it's a sign of a market growing up. Web design companies 

can't live on promises anymore - they have to be profitable. What's more 

they have to be very good at adapting to a rapidly changing business 

environment. Clearly I don't know the specifics, but my guess is that for 

many of these recent failures an inability to change the way they pitched 

for business and delivered projects was at the core of their problems. I 

look at Headland and see that by necessity we are practically a different 

company to the one we were a year ago - difference working procedures, 

different team structures, different "products" and so on. It's genuinely 

tough to work in this way, but I think that it's this ability to change 

in response to an evolving medium that will be the measure of success in 

this industry.


Sean



-------------------------------------------------------------

sean clark          |

seancheadland [dot] co [dot] uk

 | tel 0115 9551155

headland multimedia | www.headland.co.uk   | fax 0115 9551156

cuttlefish          | www.cuttlefish.com   | mob 0468 456338

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