Re: UKNM: Currant Bun -Reply

[Alex Sass]

Ok, OK, Im bored of the Bun.


Alex.


At 11:32 AM 3/31/99 +0000, you wrote:

>Jim, this is a UK New Media Marketing list -Smart says -  is it surprising

>that Santa Barbara is behind the curve with the jargon?

>

>The SUN is the Murdoch UK (market leader) tabloid.

>

>Using cockney rhyming slang, currant bun = Sun

>

>Currantbun.com = new free ISP by the Sun and for Sun readers  - Sun

>readers cannot possibly fail to understand that that is what it is following

>half of the front page and a full 12 page pull out in the middle (complete

>with (un)suitable Sun online babes).

>

>

>

>

>

>

>

>>> Jim Sterne <jsternetargeting [dot] com> 30/March/1999 11:49pm >>>

>At 09:18 AM 3/30/99 , Steve Johnston/IMRG wrote:

>>Is CD-only registration for The Sun's 'People's Portal' really smart or 

>>really stupid?

>>

>>see http://www.currantbun.com/

>>

>>Smart says: Got a reliable physical address (to sell) and manages

>demand.

>>Stupid says: It misses the whole point.

>

>Stupid says: What on earth is Currant Bun and 

>why on earth should I bother calling for a CD?

>

>Hello? Anybody home? Or are we all just too

>hip to be informative?

>

>

>---------------------------------------------------------

>Jim Sterne              Target Marketing of Santa Barbara

>

jsternetargeting [dot] com http://www.targeting.com

>Author, Speaker, Consultant               +1 805-965-3184

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-- 


Alex Sass,    

          

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