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Subject: Re: UKNM: Banners? Wot banners?
From: Paul Douglas
Date: Fri, 30 Apr 1999 08:17:38 +0100

>Getting back to the online version... do other people on this list perceive
>the removal of banners as benign? I know I may be a little biased here, but
>I regard it as cheating on the implicit contract that makes, and keeps,
>quality content available for free.

Nonsense. That's tantamount to saying that leaving the room to make a cup
of tea during a TV commercial break is cheating ITV out of the "implicit
contract that makes, and keeps, quality (?) content available for free."

If ads become annoying or intrusive people will seek to block them in some
way. Perhaps the solution is, instead, to create advertising that people
_want_ to view because it involves/educates/entertains them. And to
consider other marketing efforts as well - product placement, opt-in
mailing lists, sponsorhip - the sort of things that software would find
much harder to block and people would be much happier to receive.

I think that most dial-up users already feel they are paying for their Web
access with the cost of their calls, whether or not they are "cheating" the
providers of the content.

Paul Douglas

P.S. I don't steal newspapers, though.

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  Re: UKNM: Banners? Wot banners?, Paul Douglas
  Re: UKNM: Banners? Wot banners?, Sean Phelan

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