[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Banners? Wot banners?
From: Tim Hayward
Date: Fri, 30 Apr 1999 18:51:00 +0100

So what are you going to do about it?

Might I suggest that, as an industry, we stop pursuing the sloppy model of space
selling (which we've known had a limited lifespan since it began) and start doing
creative things with brand/content integration. I realise it's a tougher sell.
But then, surely, not every client is a short termist, numbers-blinded fuckwit
and not every NM person is a venal greedy moron applying the techniques of double
glazing sales to an exciting new medium.

Sean Phelan wrote:

> I've been told that the offline equivalent works very well too; some people
> find it much quicker to simply pick up a newspaper or magazine from the
> racks outside newsagents as they walk by, than to actually stop and pay for
> them.
> It is not, of course, the payment people are trying to avoid, it is the
> delay in their busy schedules.
> Getting back to the online version... do other people on this list perceive
> the removal of banners as benign? I know I may be a little biased here, but
> I regard it as cheating on the implicit contract that makes, and keeps,
> quality content available for free.
> Sean
> >>Here's a nifty little app. which seems to remove banners, animated gifs and
> >>other annoyances:
> >>
> >>
> >>http://www.siemens.de/servers/wwash/
> >>
> >>It's called WebWash.
> >>
> >>But will it catch on?
> >
> >WebWasher has been around for a while, though it's now gone freeware for
> >private users. We covermounted it recently (stop booing out there) and got
> >a good response from readers. People have been impressed with the way it
> >works, although the set-up has confused a lot of people (local proxy
> >servers, etc.).
> >
> >It's not the fact that it removes ad banners that people go for,
> >necessarily. It's that it can speed up browsing by cutting out unecessary
> >downloads.
> >
> >Paul
> =============================================================
> Sean Phelan seanatmultimap [dot] com http://www.multimap.com
> phone (within UK): 0171 433 0460 fax (UK): 0171 209 5194
> phone (Int'l): +44 171 433 0460 fax: +44 171 209 5194

Tim Hayward. Senior Consultant. e:HHCL.
Kent House,14-17 Market Place, Gt Titchfield St,
London, W1N 7AJ. Tel +44-171-915-7579.

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: Banners? Wot banners?, Sean Phelan

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]