Re: UKNM: Banners? Wot banners?

[Tim Hayward]

So what are you going to do about it?


Might I suggest that, as an industry, we stop pursuing the sloppy model of space

selling (which we've known had a limited lifespan since it began) and start doing

creative things with brand/content integration. I realise it's a tougher sell.

But then, surely, not every client is a short termist, numbers-blinded fuckwit

and not every NM person is a venal greedy moron applying the techniques of double

glazing sales to an exciting new medium.


Sean Phelan wrote:


> I've been told that the offline equivalent works very well too; some people

> find it much quicker to simply pick up a newspaper or magazine from the

> racks outside newsagents as they walk by, than to actually stop and pay for

> them.

>

> It is not, of course, the payment people are trying to avoid, it is the

> delay in their busy schedules.

>

> Getting back to the online version... do other people on this list perceive

> the removal of banners as benign?  I know I may be a little biased here, but

> I regard it as cheating on the implicit contract that makes, and keeps,

> quality content available for free.

>

> Sean

>

> >>Here's a nifty little app. which seems to remove banners, animated gifs and

> >>other annoyances:

> >>

> >>

> >>http://www.siemens.de/servers/wwash/

> >>

> >>It's called WebWash.

> >>

> >>But will it catch on?

> >

> >WebWasher has been around for a while, though it's now gone freeware for

> >private users. We covermounted it recently (stop booing out there) and got

> >a good response from readers. People have been impressed with the way it

> >works, although the set-up has confused a lot of people (local proxy

> >servers, etc.).

> >

> >It's not the fact that it removes ad banners that people go for,

> >necessarily. It's that it can speed up browsing by cutting out unecessary

> >downloads.

> >

> >Paul

>

> =============================================================

>

Sean Phelan seanmultimap [dot] com http://www.multimap.com

> phone (within UK): 0171 433 0460      fax (UK): 0171 209 5194

> phone (Int'l):  +44 171 433 0460      fax:   +44 171 209 5194


--

++++++++++++++++++++++++++++++++++++++++++++++++

    Tim Hayward. Senior Consultant. e:HHCL.

Kent House,14-17 Market Place, Gt Titchfield St,

     London, W1N 7AJ. Tel +44-171-915-7579.


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