Re: UKNM: Valuing a domain name

[py]

interestingly marbles(tm) doesn't own www.marbles.co.uk - at least one

national newspaper used that url at launch and according to the owners (a

small PR company based in henley-on-thames) 20,000 people have used the

wrong address. to generate 20,000 clicks might cost you �50,000 at say 1%

click through and say �25 cpm.


marbles(tm) didn't own the .com aat launch either and had to buy it once

they realised how poorly www.getmarbles.com was remembered.


paul youlten

(ex-entranet)



> Does anyone have ideas on how you value a domain name?

> I've read a bit about the powerful branding effect of goldfish, marbles ,

>smile and thus for example. What would names like bluebee.co.uk and

>blueoctopus, for example,  be worth? Do they have the potential to be

>powerful brand names??

>

>Regards

>

>Bill



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