Re: UKNM: Memes and marketing

[Rory Teeling]

Sorry for the reference to 'desires' 


what i was trying to say (imperfectly) was, in the

little i have read about meme theory, the suggestion

that ideas are not inert, has potentially interesting

ramifications for us as professional communicators of

ideas, not that i am an expert at all in memetics!


--- Quentin Langley <

qlangleyyahoo [dot] com

> wrote:

> Memes, like genes, do not have any "inherent

> desires".

>  It is simply the case that successful memes/genes

> will prosper and others will not.  Memes compete

> with

> other memes for use of resources - brain power - but

> only have a particular "interest" in defeating their

> allele, or opposite.

> 

> For further reading try "The Selfish Gene" by

> Richard

> Dawkins.

> 

> http://www.amazon.co.uk/exec/obidos/ASIN/0192860925/

> 

>

--- Rory Teeling <rory_teelingyahoo [dot] com> wrote:

> > Apropos of nothing going on in discussions to

> date:

> > 

> > Has anybody come across memetic theory, wherein

> the

> > argument is posited that ideas, like genes have an

> > inherent 'desire' to propogate and replicate, and

> > peoples minds are fundamentally meme incubators. 

> > 

> > Strong memes invade minds and 'evict' less strong

> > memes. Information iteslf is merely the carrier of

> > memes, and opens the mind to allow the meme

> carried

> > to

> > take up residence.

> > 

> > If this is true, what does that make us in the

> meme

> > transfer and evolution model?



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