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Subject: Re: UKNM: Memes and marketing
From: Stefan Magdalinski
Date: Tue, 4 Apr 2000 18:08:27 +0100

John McCarthy wrote:
> > Now we can propogate an idea or meme throughout the
> > (online) world at real time speed, and potentially
> > deposit that meme in more incubators than ever before,
> > does that make us different from traditional marketers
> > (only in the sense of meme distribution of course!)
>
> Hmmm...
>
> I'm not sure that scale alone differentiates the online medium. I would
> guess that Coke ads get deposited
> in an awful lot of incubators..
>
> Hey have you seen that new Levis Ad....

yes, but globally, what's spread faster, that Levi's ad, or Mahir, the
hampster dance, or the neiman marcus cookie virus?

--
/** Stefan Magdalinski, computin
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  UKNM: Memes and marketing - dancing hamp, John McCarthy

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