UKNM: Unilever's interactive ad (Chicken Tonight)

[Phil Livingstone]

Our friends from Unilever recently launched an interactive television ad

for the Chicken Tonight brand. It launched on the Open Network (Sky

Digital).

The ad offers users the opportunity to purchase the product being advertised

or simply to view more information about the product, in this case more

about recipes involving chicken.


Did anyone actually see the ad or know anything about the response they

achieved?(or even the rationale behind it ?)


Regards,


Phil Livingstone

eyeconomy


Tel: 020 8249 6313




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