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Subject: Re: UKNM: Dot Com Fever
From: Claire Simpson
Date: Mon, 10 Apr 2000 17:51:06 +0100

I totally agree with Michael ... it's ludicrous to
suggest that all businesses will be "e-businesses" ...
certainly, most businesses will have some sort of
online presence, but this isn't to suggest they will
be doing business purely online!! It's a wonderfully
naive and idealistic view. And somewhat dangerous and
blinkered. E-tail, for one thing, still won't overtake
high street shopping. Sure, it'll be increasingly
popular, but still only a fraction of shopping will
happen online and the online shopping spend figures
show this. I agree with the Money Programme's view
last night that, ultimately, e-tailing is the same as
mail order: people ENJOY going out for a good old
shopping spree, trudging down the high street, getting
some lunch, trying things on ... impulse buying
....blah blah blah.

And from many business perspectives - client-facing,
new business pitching, PR and journo liaision -
nothing beats good face-to-face.

It does the whole Internet scene little justice to
suggest it will be the be-all-and-end-all. It is
exactly such a naive, almost militant attitude that
encourages dodgy programmes like the Paronama one the
other night. The Internet MUST be posited as a way of
boosting bricks and mortar entities, not destroying
them. How can we possibly encourage more people to get
online if the Internet is made to seem like a new
virtual world that will take over and destoy the
tangible world? It must be seen as a great reinforcer
and a complimentary medium.

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