Re: UKNM: Dot Com Fever

[Claire Simpson]

I totally agree with Michael ... it's ludicrous to

suggest that all businesses will be "e-businesses" ...

certainly, most businesses will have some sort of

online presence, but this isn't to suggest they will

be doing business purely online!! It's a wonderfully

naive and idealistic view. And somewhat dangerous and

blinkered. E-tail, for one thing, still won't overtake

high street shopping. Sure, it'll be increasingly

popular, but still only a fraction of shopping will

happen online and the online shopping spend figures

show this. I agree with the Money Programme's view

last night that, ultimately, e-tailing is the same as

mail order: people ENJOY going out for a good old

shopping spree, trudging down the high street, getting

some lunch, trying things on ... impulse buying

....blah blah blah. 


And from many business perspectives - client-facing,

new business pitching, PR and journo liaision -

nothing beats good face-to-face. 


It does the whole Internet scene little justice to

suggest it will be the be-all-and-end-all. It is

exactly such a naive, almost militant attitude that

encourages dodgy programmes like the Paronama one the

other night. The Internet MUST be posited as a way of

boosting bricks and mortar entities, not destroying

them. How can we possibly encourage more people to get

online if the Internet is made to seem like a new

virtual world that will take over and destoy the

tangible world? It must be seen as a great reinforcer

and a complimentary medium. 


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