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Subject: UKNM: How the US sees the UK (well London)
From: Sam Michel
Date: Tue, 11 Apr 2000 12:48:17 +0100

Interesting snippet from this week's Iconocast http://www.iconocast.com

<*> Puhleeze bring back Mrs. Emma Peel! ICONOCAST marketing
dude Greg O. provides the following report from his recent
London trip: "What a difference two years makes! No longer
are those ubiquitous black cabs monochrome. Now, they're
nattily festooned with slogans of scores of dot.coms,
including one for lastminute.com ("do something now")."

"A ride on London's 137-year-old Tube provides the surest
sign of the Web's incursion. Framed wall ads have gone from
touting West-End musicals about Buddy Holly ('Now in its
10th Year! It's Buddy Brilliant') to non-stop plugs for
cheap Web access. But cheap means 1-2 pounds ($1.60-$3.20)
PER HOUR. Monopolistic charges still make it prohibitively
expensive to spend much time online in the UK."

It was the tone of surprise that got me...maybe it's a west coast thing and
maybe I'm reading too much into the fact that if this is typical, US
players really do have a hard time 'getting' this market.

Toodle Pip

Sam Michel - Founder - http://www.chinwag.com
e: samatchinwag [dot] com
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  RE: UKNM: How the US sees the UK (well L, Gary Pharo

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