RE: UKNM: Looking for web-development shop

[Billy Hasirci]

This is a problem I'm facing at the moment. I am in the throws of putting

together a set of brand guidelines for popcorn. I have chosen to work with

an agency who specialise in visual brand identity and whose previous work I

feel is successful. I have taken the fact that their online experience is

limited into consideration and will be working with them, filling in the

blanks. After all, web restrictions are just another part of the brief.


I remember the rebrand of a UK site (that will remain nameless) performed by

a traditional agency. The new logo used colours outside the web-safe

palette.


Whose fault? I guess the agency didn't do their research? Maybe they

weren't briefed well enough?


The creation of the visual identity is a skill best performed by a dedicated

agency but the limitations of the web must be in the brief and kept in mind

at all times during the process.


Conclusion:

Use an agency who has a proven track record but keep them in touch with the

web design department/agency all along the way.


Anyway, back to my felt-tips.

Billy

________________

billy sevki hasirci

senior designer

popcorn.co.uk

e

billypopcorn [dot] co [dot] uk

t +44 (0) 207 663 3661

m +44 (0) 402 591 492

f +44 (0) 207 663 3664



-----Original Message-----

From: Simon Stokes [

simon [dot] stokesteamlgm [dot] co [dot] uk (mailto:simon [dot] stokesteamlgm [dot] co [dot] uk)

]

Sent: Wednesday, April 12, 2000 1:09 PM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: Re: UKNM: Looking for web-development shop



Brand Identity:  Creating a logo and guidelines that work on and offline?

On a slightly different note to Ian Tait's posting (attached):  I'm

interested in opinions and recommendations for Brand Identity Creation

specialists.

I'm trying to 'crack' (sorry!) the chicken-and-egg scenario of creating an

online brand identity that will then be marketed using offline media.


[Sam says: msg chopped...]



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