UKNM: The BBC are losing the plot....

[Chris Meachin]

Has anybody else noticed the BBC's increasingly bizarre, biased and

inaccurate reporting on new media and the internet?


Their recent article related to Razorfish

(http://news2.thls.bbc.co.uk/hi/english/business/newsid_676000/676197.stm)

was nothing short of free advertising and contained many little gems which

approached the hilarious.


Another report about BT's floatation of Yellow Pages

(http://news2.thls.bbc.co.uk/hi/english/business/newsid%5F711000/711621.stm)

was quite amazing in it's inaccuracies: "The first unit to be floated on the

markets is the lucrative Yellow Pages directories and e-commerce business,

which will be renamed Yell."


Hmmm. Yell has existed for several years now and is a hugely well know and

successful site. How they missed that I'm not sure.


There have been a whole host of other half-truths, untruths and inaccuracies

over the last few months that have seriously undermined my confidence in the

BBC's ability to report anything without appearing naive, gullible and

ill-informed.


The authority with which BBC news presents itself only compounds matters:

Has the organisation that once defined objective news reporting finally lost

the plot? Is this new fangled 'internet' such a novelty to them that they

are blinded by it's complexity and overwhelmed to the point where they give

up and try making it up?


I only hope that the author of these pieces has now been safely returned to

the drama and fiction department where they certainly belong.


</rant>


Chris



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Affiliate Solutions Seminar - London, England

A one day seminar for Merchants and Affiliates which

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for the online industry. Being held April 26, 2000, at the

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Search Engine Strategies Seminar - London, England

Moderated by Search Engine expert, Danny Sullivan. A seminar

for Web marketers which focuses on the latest strategies for

generating traffic from search engines. April 27, 2000 at the

MayFair Inter-Continental.  http://seminars.internet.com

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