[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: UKNM: RE: wine whine
From: Ian Tester
Date: Tue, 18 Apr 2000 18:07:22 +0100

Jansen wrote "This does not look good on you if you are running a site that
cannot cope
this sort of traffic.
This should have been planned better. I think anyone who says "Free Wine
Here", is bound to get huge amounts of traffic to the site and things should
have been in place to have dealt with this before running around shouting


I did a quick check on their site traffic on Friday, as we're thinking of
running similar things in the future. . .

Looked like they were getting 400 orders successfully through the purchase
path per hour (we love the incremental order numbers gag! - best use of i've
seen so far was www.indulge.com, telling me i was customer 3957 or so a good
few months after launch - ooops!).

Given that the email didn't send you round the rest of the site, but pretty
well directly into the purchase path, i guess that there were about ~1500
unique visitors at peak??? painfully slow. If they manage to get the full
10000 through the purchase path, then dedupe the carpetbaggers like me
successfully, they're only going to end up spending around $25,000 on the
whole exercise - sadly quite a cheap stunt in the online world. . .

over n out (but full of seasonal snot)


Ian Tester, Strategic Marketing Analyst, boo.com
****Visit http://www.boo.com/ - brands to set your pulse racing ****
boo.com Group Limited, 136 Regent Street, London W1R 6HJ, UK
T + 44 (0)20 7959 4445 M +44 (0)7880 557692 F +44 (0)20 7950 0951 E
ian [dot] testeratuk [dot] boo [dot] com

Affiliate Solutions Seminar - London, England
A one day seminar for Merchants and Affiliates which
focuses on Revenue Sharing and Affiliate Marketing
for the online industry. Being held April 26, 2000, at the
MayFair Inter-Continental. http://seminars.internet.com
Search Engine Strategies Seminar - London, England
Moderated by Search Engine expert, Danny Sullivan. A seminar
for Web marketers which focuses on the latest strategies for
generating traffic from search engines. April 27, 2000 at the
MayFair Inter-Continental. http://seminars.internet.com
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]